International Journal of Business and Management Vol. 3‚ No. 11 The Business Strategy of Mcdonald’s Jing Han School of Economics‚ Yunnan University No.2Green lake north Road‚ Kun Ming‚ Yunnan 650031‚ China E-mail: hanjing0928@hotmail.com Abstract As one of the most successful fast food chain in the world‚ throughout the development of McDonald’s‚ we could easily identify many successful business strategy implementations. In this paper‚ I will discuss some critical business strategies
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McDonald’s: Polishing the Golden Arches Generic & Functional Strategies Overall‚ McDonald’s tries to operate on a cost leadership basis by offering low-priced goods with higher profit margins. Most of the functional strategies adopted by McDonald’s correlate with this strategy of low cost. McDonald’s management strategy involves a primarily decentralized delegation of authority. The CEO is responsible for making all the large company decisions and designing the processes
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Introduction "Many of the impacts of Information Technology are straightforward. But they are not necessarily obvious‚ nor are they trivial" (Jack Nilles‚ Centre for Future Research) The convenience and speed at which trades are being conducted in these modern times‚ courtesy of new technologies‚ are such that; time and distance are being collapsed enabling electronic commerce; free flow of information is highly encouraged; networking and virtual corporations is being turned into reality‚
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Fahrenheit 451 is a novel by Ray Bradbury that is set in a dystopian society where technology has advanced into such an extremity that citizens are seemingly obsessed with the technology they have‚ such as parlor walls. Montag slowly comes to the realization that he is unhappy with his life in the technologically driven society. Technology has clearly made an enormous impact on modern society. We are able to connect with many diverse people around the world and it has helped us transform into the
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Impact of Technology in Business – E-Commerce Since the introduction of the Internet in the 1950’s‚ development of technology began for use by the military until it was soon introduced to the public for commercial and private use. Throughout the decades ever since‚ technology was then on the road to sudden rapid expansion‚ with a big boom in new hardware‚ software and internet capabilities such as faster computer speeds‚ faster internet connections and efficient software. Convenient services appeared
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indirectly impacting McDonalds. Currently McDonalds is using lots of strategy which got positive and negative effects on company. .MacDonald’s should keep the effective and successful strategy and modify or redesign the failure strategy. This report uses SWOT analysis to evaluate the current strategy and recommend three years strategy for McDonald’s. 2. Analysis 2.1 Discussion of the environmental factors impacting McDonalds‚ placing emphasis on the key drivers: As McDonalds is a global company
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What Is Information Technology (IT)?Information technology is one of the very advancing and in-demand technologies of this era. Ever since this technology has emerged‚ it has heavily dominated many organizations and firms providing them with efficient way of work. Before indulging into the depth of this technology with respect to organizations‚ it is first important to get a brief idea about what information technology really is. Information technology basically involves all the things that are related
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Globalization’s Impact on Information Technology According to Carmel (2013)‚ the impact globalization is having on the use of information systems in business is the need to transfer knowledge and information almost instantaneously anywhere in the world. This is because businesses are no longer isolated to just one location and‚ in order to stay ahead of the competition‚ accurate information needs to be disseminated quickly and securely. A business could start with the development of their product
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I. Technology in the healthcare industry today and its impact The state of technology in the healthcare industry is that it is developing very rapidly. 10 or 20 years ago‚ you wouldn’t be able to find very many computers or technology at a typical doctor’s office. Most of the stuff was done with analog equipment and manual paperwork. Now‚ if you go into a doctor’s office‚ you will find it laden with advanced technical equipment and computer technology. You may not even find a pen or pad on the doctor’s
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Technologies Impact on Creative Expression Modern technology has shown to have many impacts on the way activities are both perceived and accomplished. Contemporary cars and airplanes enable us to travel longer distances then those that existed a century ago. Due to the use of cell phones and web-cams‚ a person can instantly connect with others on a global scale‚ figuratively transporting them across the globe with a simple call. Mass amounts of information can be gathered simply and efficiently
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