Course Outline Business Communication I Course Instructor: Prof. Manujata Contact: Faculty Room : F 15 (Sutlej) Course Objectives: • Understand Self • To enable understanding of basics of communication • To impart knowledge about communication theory and develop skills in oral and non verbal communication; listening and interpersonal skills Pedagogical Methods: • Lectures • Case Discussions • Written Assignments • Classroom Activities
Free Writing Communication Nonverbal communication
SURNAME FORENAME SEMINAR PAPER NUMNER Introduction In this essay I will be analysing what influence the recession has had on consumer behaviour and the cause behind those changes in performance. A recession is defined as two straight quarters of depressing economic growth‚ as measured by the gross domestic product (GDP) of the country. Consumer behaviour can be defined as ‘The study of when‚ why‚ how‚ and where people do or do not buy products. The recent recession began in December 2007
Free Unemployment Inflation Macroeconomics
Consumer Behaviour and Marketing at Reading Department of Food Economics and Marketing Selection of Part 2 modules Consumer behaviour There are many theories which draw on Psychology‚ Sociology and Economics which help us to understand consumer behaviour. A grasp of these theories will help you to develop a critical appreciation of what influences our decision making and purchasing behaviour. Economics 3 This module extends your understanding of the economic theories of consumer
Premium Marketing Psychology
Question 1.1 Consumers make decisions on a daily basis and about nearly every product they buy and use‚ Blackwell et al. (2006‚ p.69). Complex buying behaviour occurs when the consumer is highly involved with the purchase. High-involvement purchases include those involving high expenditure or personal risk‚ usually associated to purchases such as buying a house‚ laptop‚ diamond ring or motor vehicle. These items are not purchased often‚ and the tasks associated to the decision process are complex
Premium Decision making Decision theory Decision making software
Television viewing is a major activity and influence on children and adolescents. Children in the United States watch an average of three to four hours of television a day. By the time of high school graduation‚ they will have spent more time watching television than they have in the classroom. While television can entertain‚ inform‚ and keep our children company‚ it may also influence them in undesirable ways." (AACAP‚ 2001‚ p. 1) Even though parents are conscious that the media can affect their
Premium Television Media violence research Violence
Econ (2009) 7:207–236 DOI 10.1007/s11129-009-9066-z The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data C. Robert Clark · Ulrich Doraszelski · Michaela Draganska Received: 11 December 2007 / Accepted: 2 April 2009 / Published online: 8 May 2009 © Springer Science + Business Media‚ LLC 2009 Abstract We use a panel data set that combines annual brand-level advertising expenditures for over three hundred brands with measures of brand
Premium Advertising Communication design Brand
MM1SEC F 2014 GROUP NO: 8 SUBMISSION NO 5 ON July 14‚204 SUBMISSION TITLE: CONSUMER BEHAVIOUR PRODUCT JEWELRY INDIAN INSTITUTE OF MANAGEMENT LUCKNOW Consumer Behaviour Gold Jewelry People in India have been large consumers of gold in jewelry form for consumption as well as investment. Gold jewelry holds the largest share in terms of spending
Premium Precious metal Consumer protection Silver
relates to consumer and organizational behavior. The issue that has been selected is that when wanting to indulge in a sweet treat‚ it is difficult because a majority of products on the market are high in sugar‚ preservatives‚ colorings etc. A product line that has changed its products to suit the demand for a healthier option is Nestle‚ who have reduced sugar‚ fat and artificial colors in their product lines. Pick a marketing concept from Chapter four and apply it to the product. Consumer behavior
Premium Decision making Cognition Decision theory
CONSUMERS’ buying BEHAVIOUR IN PURCHASE OF laptop Table of Contents ACKNOWLEDGEMENT 4 ABSTRACT 5 INTRODUCTION 6 BACKGROUND 8 What is the Consumer Behavior Report? 9 What is the Portable Laptop Trends Report? 9 Future Laptop Trends 9 CONSUMER BEHAVIOR REPORT 10 RESEARCH METHODOLOGY 10 Data Collection 10 Questionnaire Design and Measures of Constructs 11 DATA ANALYSIS and RESULTS 12 Demographic Profile
Premium Brand Laptop Decision making
Name Gender Occupation 1) Shopping is a _________ experience for you. (Please circle the most relevant option) 1. Pleasant 2. Fun 3. Exciting 4. Stressful 5. Boring 2) Do you prefer shopping with people or by yourself? 6. With people 7. By myself 3) Is your shopping for apparel planned or unplanned? (Please circle the most relevant
Premium Clothing Ranking Pop music