Project Title: Tourism Marketing Name of the Student: Tapabrata Bhattacharyya Roll Number: EEPM -05- 027 Professor: Dr. Atanu Adhikari Table of Contents 1. Project Scope 2. Indian Tourism Statistics 3. What is Marketed 4. Evolution of Tourism in India 5. Why Tourism Marketing 6. Accessing Market opportunities and customer values in Tourism Marketing 7. Segmentation in Tourism Marketing 8. Tourism Marketing Positioning 9. Competition in Tourism Marketing
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Tourism can generate large amount of revenues and provide job opportunities globally. Tourism is often treated as means to develop the country and to make the country known worldwide. This leads to the construction of infrastructure and facilities which are placed in locations which has the tendency to generate revenue in conjunction to tourism. However‚ the environment‚ economy and socio-culture suffers from the acts of tourism due to the activities carried out by tourist‚ thus creating negative
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HOW CAN INDIA MARKET ITSELF TO REMAIN POPULAR AS A DESTINATION FOR MEDICAL TOURISM Submitted by: M V SOUMYA ABSTRACT India is becoming one of the favourite destinations for Medical tourism globally. Indian medical tourism is drawing the attention of foreigners with its core competencies. India offers a wide array of services in this field right from providing holistic healthcare services to cultural warmth. It would require a strong support from the Government and
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Rural Tourism and Rural Development. Introduction: Rural tourism in India: Prospects for rural tourism in India: Role in Rural development: Conclusion: Introduction: Indians believe in holidays: The country has among the largest number of public holidays in the world. Yet the most common reason for getting away is to "visit a native place." Migrant workers return to their family farms at harvest time. Others return to their villages for an annual pilgrimage. The concept of a holiday where you
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What is Medical Tourism ? Medical tourism can be broadly defined as provision of ’cost effective’ private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatment. This process is being facilitated by the corporate sector involved in medical care as well as the tourism industry - both private and public. Medical or Health tourism has become a common form of vacationing‚ and covers a broad spectrum of medical services. It mixes
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Culinary Tourism in India What is culinary tourism? Culinary tourism also know as Food tourism is experiencing the food of the country‚ region or area. Culinary tourism is not limited to gourmet food‚ but as getting of unique and memorable eating and drinking experiences. Wine tourism and beer tourism are also regarded as parts of culinary tourism. Culinary tourism in India? The market for culinary tourism to India is growing as the country’s culinary traditions continue to garner increasing
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A Report on MEDICAL TOURISM A Services Marketing Assignment The Task: We‚ Group no. 2‚ had been allotted “HEALTH” as our sector to be worked upon. We for ease of understanding and division and allocation of work‚ sat down together as a team‚ and identified certain areas which we needed to cover and hence‚ each sub sector that was decided to be covered was allocated to each member of the group. My sub-Sector: I was allotted “MEDICAL TOURISM” as my sub sector‚ which I needed to research
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magazines on tourism ranked India among the top 10th tourist destinations in the world. Tourism is the third highest net earner of foreign exchange for the countryand also one of the sectors that employs the largest number of manpower. The growth in tourism industry has been about 230% since 1990 to 2000. It is estimated that the tourism industry could contribute about US $1.8 billion to the GDP by 2020. Indian tourism is one of the most diverse products on the global scene. India has 26 world heritage
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Terrorism With Its Global Impact Categories: Law & Politics The term terrorism is not new. It is in practice since the known recorded history of the world in one way or the other. The terrorists hale this nomenclature for themselves because they justify their actions and strategy to fight against oppression and injustice. The phrase “one man’s terrorist is an other man’s freedom fighter” is what the terrorists boast to accept. They normally act upon their motto of violence
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Speech about India At this occasion‚ I would like to speech on the topic of travel and tourism in India. As we all know that our country is one of the oldest countries of the world. It is full of attractive historical places‚ heritage sites‚ charming tourism places including mysterious places in various Indian cities which make India famous for travel and tourism all over the world. People from all across the world come to see beautiful places in India and love to travel here. They go back to their
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