"Impact of the macro environment on the mobile phone industry" Essays and Research Papers

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    Table of Content1.0 Industry Background12.0 Introduction13.0 Impact of Macro environments on Cell Phone Industry13.1 Demographic environment13.2 Economic Environment23.3 Natural Environment23.4 Technological environment34.0 Impact of Micro Environments on the Cell Phone Industry34.1 Suppliers34.2 Marketing intermediaries44.3 Customers44.31 Consumer markets44.4 Competitors55.0 Impact of the Changing Environments on Marketing Mix55.1 Product55.2 Price Variables65.3 Place Variables65.4 Promotion Variables66

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    Nokia Mobile Phones

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    NOKIA MOBILE PHONES STREAMLINGING LOGISTICAL TO CREATE VALUES Nokia was founded in 1865 in Nokia Finland as a timber and paper company. One could say Nokia from the beginning was a communication company. On the turn of the century the company started producing rubber. It was not until the 1960s when Nokia started the electronic venture. It was only in 1987 that with their major acquisition they brought the venture into reality and entered the electronic competition. With a rapid growth Nokia

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    Mobile phone Identified Issue: Have mobile phones caused more problems in our society than the benefits they have brought? Introduction: The development of modern technology has led to the production of more and more smartphones mobiles. IT industry plays an increasingly important role in modern social activities. The reason why the number of mobiles has increased is that they make life more convenient. According to statistics released by a reputed analytic agency in the field of IT‚ the total

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    Mobile Phones in Business

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    <b>Introduction to Mobile Phone</b> <br>Mobile Phone is a wireless device that emits RFR (radio-frequency radiation) to transmit data and allows people to communicate anywhere. It can be carried anywhere as long as there is a signal transmission. There are three types of Mobile coverage‚ which are: AMPS‚ GSM and CDMA <br> <br><b>AMPS (Analogue Mobile Phone System)</b> <br>It is an analogue signal and system for transmit data and be used for mobile communication. The strength of this system is it

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    Mobile Phone Addiction

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    Has it happened to you that sometimes you go out but forgot your cell phone at home and so you’re not feeling complete. There’s a feeling somewhere inside that you’re missing something‚ a sense of insecurity sometimes prevails… welcome to the world of cell phone addiction! Mobile Phones Boon Or Bane Since the dawn of human civilisation man has been creating things to meet his needs. Mobile phone is one such ‚ portable electronic device. They are now inexpensive‚ easy to use‚ comfortable and

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    Misusing of Mobile Phone

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    influences of mishandling mobile phones Fok Ho Yin 12007268D In recent years‚ mishandling mobile phones has caused amounts of social and safety risks. Mishandle of mobile phones means that using mobile phones in wrong ways‚ which including place‚ time and purpose. It is common for people owning a mobile phone nowadays in this technological era. As people being more convenience‚ more problems rise. As a kind of interpersonal media‚ mobile phones are giving people with

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    Mobile Phone Research

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    PAGE………………………………………………………………………. POWER POINT APPENDIX……………………………………………………………. ABSTRACT The research brand preference of mobile phones among AUN students is an independent market research. This study would help in identifying the most preferred mobile brand in the American University of Nigeria (AUN) as well as the most used mobile brand. Using quantitative method‚ 300 students were selected using convenient sampling‚ therefore 300 questionnaires were distributed among AUN

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    Advantage of Mobile Phone

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    Advantages: * you can carry a mobile phone with you so you don’t miss important calls * if you are lost‚ you can call for directions. * if you are in an accident‚ you can call the police or ambulance - and if the phone has a camera‚ you can take pictures of the accident. * you can listen to music‚ text‚ play games when you’re bored. * most mobile phones have a calculator and a phone book. * you can use a mobile phone to call your customers or boss if you are running late

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    Costco Macro Environment

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    Macro-environment Demography Research shows‚ that Costco’s way of doing research is a unique way‚ indeed it uses its membership concept to gather statistics on its customers that in turn did not involve extensive research. They are put into groups business owners and licensed professionals‚ depending on the job role‚ for instance‚ business owners and licensed professionals which are in one group and this allows them to minimize the risk involved with accepting cheques and makes it possible to

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    History of Mobile Phone

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    The first mobile telephone call made from a car occurred in St. Louis‚ Missouri‚ USA on June 17‚ 1946‚ using the Bell System’s Mobile Telephone Service‚ but the system was impractical from what is considered a portable handset today. The equipment weighed 80 pounds (36 kg)‚ and the AT&T service‚ basically a massive party line‚ cost US$30 per month (equal to $337.33 today) plus 30–40 cents per local call‚ equal to $3.37 to $4.5 today.[5] In 1956‚ the world’s first partly automatic car phone system‚

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