"Impact of the marketing environment on individual travel and tourism businesses and tourist destinations" Essays and Research Papers

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    STUDY The findings of the study will be presented in three categories: current travel arrangement process‚ advantages of online reservations and disadvantages of online reservations. Current Travel Arrangement Process Basic Black Corporation uses a combination of e-mails and telephone calls to make travel arrangements for its on site and regional branch employees. The procedure currently in place for travel arrangements is outlined in Figure 1. |Figure 1

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    awareness is quite high that tourism has a general impact on the destination. Many times it is talked about the economical impact which is mainly considered positive as it creates jobs in that area and brings people to the destination that spend money there etc. The environmental impact is a popular topic as well that is covered continuously in the news mainly by claiming the airplanes for their carbon emissions but also stating the destroying impact of mass tourism because of littering‚ over visitation

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    operations in the travel and tourism industry. Advances in Internet and other direct booking One of the largest areas of impact within technological development is the way bookings are mad. Bookings in the Second World War (1939-1945) were really simple to make as airlines and tour operators had charts on the walls of their office and would take bookings over the phone or by post. The charts were fairly resourceful but normally ended up with double bookings. As the demand for travel grew reservation

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    Understanding the External Marketing Environment INTRODUCTION “All businesses operate within an environment‚ which directly or indirectly affects the way in which they function‚ just as we as consumers live within a cultural and social environment which to a greater or lesser degree determines the way in which we behave as individuals.” said Elaine O’Brien‚ University of Strathclyde. Unlike the controllable marketing mix variables‚ the environmental forces are not controllable by marketers

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    Employment generated by tourism is categorized into direct and indirect. Direct employment is defined as jobs which are specifically created by the need to supply and serve tourists. The obvious example is those jobs created by the opening of a tourist hotel. Tourism‚ however‚ requires a large input from the construction sector‚ and those workers employed on building tourism facilities constitute a backward linkage from the tourism sector. These jobs in relation to tourism may be regarded as being

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    Marketing Environment Marketing environment defined as ‘those condition and influences impingeing or potentially impingeing on marketing’ or anything that has an impact on what marketers do. Why pay attention? The world is changing constantly‚ if marketers don’t understand changes‚ they may be threatened. By consistently monitoring the environment‚ marketers can plan effectively and plan. There organisation ready to face change. Other definition; Actors and forces outside of marketing that

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    IMPACTS OF TOURISM IN HOST COMMUNITIES Tourism is one of the most important worldwide activities; it is also of great importance to the socio-economic and cultural development of a country. Tourism is a vital tool for conservation of natural systems‚ contributes to sustainable development of local communities and creating communities about sharing experiences. But if this activity is disorganized‚ uncontrolled and poorly planned can cause damage to both‚ environmental and cultural. People started

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    Stage 1 Tourism Summative Task 2: Understanding Tourism and the Natural Environment The health and sustainability of the earth’s natural environment is critical to the long term conservation of the delicate ecosystem that is crucial for all living things. For many destinations‚ the natural environment is one of the primary attractions for leisure visitors. A wide range of recreational‚ activity based‚ educational‚ cultural activities and experiences‚ can be accessed by visitors in

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    CENTRO ESCOLAR UNIVERSITY COLLEGE OF HOPITALITY MANAGEMENT “THE POTENTIAL OF RANCH PARADISE AS TOURIST DESTINATION IN CLARK FIELD PAMPANGA” Thesis submitted for the degree of Bachelor of Science in Tourism Management RUZZEL M. MAGAT SHERLENE MAE F. ANGELES FRANCES ANNE DE VERA ABIGAIL G. DELA CRUZ 2013-2014

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    the most essential things for tourism to be successful in a particular place is the quality of the environment‚ both natural and man-made. However tourism involves many activities that have a negative effect on the environment. These occur when the level of usage is bigger than the amount of caring for the environment. Uncontrolled tourism is threatening many natural areas around the world. It can put great pressure on an area‚ and lead to negative environmental impacts on air and water quality‚ vegetation

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