The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macro environment and the micro environment Demographic factors Study of human population in terms of size‚ density‚ location‚ age gender‚ race‚ occupation‚ other stats India’s demographic report findings * Estimated 1.1 billion people live in
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or discouraging tourism to particular destinations? Popular mediums of media including film‚ television‚ internet and print media can influence the appeal of certain travel destinations and activities. It can prompt a desire or avert tourism destinations as suggested by MacCannell (1976) these media forms can highly construct or highlight particular images of destinations to act as a marker. Prospective tourists base their knowledge on such information provided whether to travel or not to particular
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Tourism differs from travel in the following aspects: • Reason to travel: It can be anything but remuneration from the place visited. • It requires a change from familiar environment. • Period of stay: The least would be one day and maximum would be a year. General growth of tourism in India In recent years tourism in India has shot up at lightening speed. India has succeeded in becoming the most preferred place amongst domestic and overseas traveler. Tourism exposes the international traveler
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THREE DESTINATIONS IN ANTIPOLO : IT’S ANALYSIS BY: JEHN MARIE P. BONTO Chapter I The Problem I. Introduction: This chapter presents the background of the analysis‚ its significance and scope. Over the years‚ there had been growing concerns regarding the tourist destination in the Philippines. This study will be focusing on the three major destinations in Antipolo City‚ the famous Antipolo Cathedral‚ Hinulugang Taktak and the Via Dolorosa. The main reason why most tourist visit this
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cycle B. Competition and clutter C. Market share D. All of the above 3. Measuring the qualitative value of message exposure through a given medium is measuring________. A. reach B. frequency C. impact D. recency 4. The THREE major methods of advertising pre-testing are: A. Recognition tests‚ recall tests‚ direct rating B. Recall tests‚ direct rating‚ laboratory tests C. Direct rating‚ portfolio tests‚ laboratory
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Impact of Industrialization on Environment OVERVIEW Centuries ago‚ when there was no active expanding of large cities and industries‚ nature was able to overcome pollution and keep air fairly clean without outside help. The wind and rain in the form of natural rescuers scattered gases and washed away the dust. However‚ with increasing industrialization and urbanization‚ the nature’s system cannot cope with pollution and clean the environment naturally. In comparison with volcanoes‚ hurricanes‚
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and animal life - are often sought-after holiday destinations by people from MEDCs. Tour operators and developers invest in these locations in the hope that they will become as popular as European resorts.Places such as Kenya in East Africa‚ where tourists go on safari‚ or Bali in Indonesia‚ visited for its beautiful beaches‚ all benefit financially from tourism. However‚ tourism in LEDCs needs to be carefully managed to prevent harm to the environment and disruption to local communities. Economic
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Travel and Tourism component industries and their organisations Types of Tourism There are three types of tourism: domestic‚ outbound and inbound. Domestic tourism is when you travel within the country normally for a day trip; for example‚ someone traveling from London to Brighton for the day would be a domestic tourist. An outbound tourist is when someone travels outside the country. So someone travelling from the UK to France would be an outbound tourist to the UK. An Inbound tourist is when
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Environmental Impacts and Sustainable Development of Rural Tourism The paper intends to study the environmental impacts and sustainable development of rural tourism. As Wall (2006) mentions‚ there are large quantities of research papers on economic impacts of tourism. Besides‚ considerable statistics greatly ease the analyses and measurements. The environmental impacts of tourism have been paid more and more attention in recent years; but due to debate on indicators and some other objective barriers
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THE EFFECTS OF ENVIRONMENT ON PERSONALITY OF AN INDIVIDUAL Personality can be defined as a dynamic and organized characteristic that was acquired by a person on its environment. The environment of a person has a huge impact on his or her personality that can affect cognitions‚ emotions‚ interpersonal orientations motivations‚ and behaviors in different situation. Most of us are dependent on our environment; we find different ways on how we can cope up to our surroundings. In various situations
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