Abstract As we know‚ 2014 is the year of “Visit Malaysia” for our country. “Visit Malaysia” is the nation biggest and grandest tourism celebration with Malaysia Truly Asia’s endless wonders of event‚ festivals and activities all-year round. Visit Malaysia Year (VMY) was first launched in 1990 with theme “Fascinating Malaysia‚ Year of Festival”. The campaign was a huge success with Malaysia charting 7.4 million in tourist arrivals compared to 4.8 million in 1989. To enable tourist recognize Malaysia
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CHAPTER 9 TOURISM Kerala is a green strip of land‚ in the South West corner of Indian peninsula. Its unique feature‚ culture and traditions‚ coupled with its varied demography has made Kerala one of the most popular tourist destinations in the world. This Tropical paradise with its spectacular and diverse natural attractions has greatly attracted holiday makers from across the world. Kerala is one among the longest- lived‚ healthiest‚ most gender equitable and most literate regions makes it distinct
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What is Tourism? Tourism includes several social practices. All these have the small common characteristic that they are different and they are a ’departure ’ from normal life. These characteristics help us to define tourism‚ which according to the W.T.O (World Trade Organization) is the movement of people away from their normal routine of residence and work for a period of not less than 24 hours and not more than 1 year. Tourism is a free time activity because it gets along with its opposite
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1 Introduction and background of Jeju Island Jeju Island was chosen as the destination for developing the destination marketing. Current segmentation marketing strategy will be discussed in briefing paper as the purpose. Both tourism literature and theory will be used to analyse the data and information generated from various resources. And the outcome of the research and analysis will be present in the finding parts so that recommendations for further destination marketing development
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Tourism is a social‚ cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business / professional purposes. History has taught us that people travel and engage in tourism activities in increasing numbers when several basic conditions can be met. Before people can experience tourism they usually need at least:- 1. disposable income‚ ie. money to spend on non-essentials 2. leisure time 3. tourism
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Advantages and Disadvantages of Tourism Tourism is the act of travel for the purpose of not only recreation‚ but also the provision of services for this act. It might occupy local services such as entertainment‚ accommodation and catering for tourists. It may seem‚ that tourism brings only benefits‚ but further consideration shows that it also has disadvantages. Firstly‚ many countries depend heavily upon travel expenditures by foreigners as a source of taxation and as a source of income for
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Socio-Cultural Impacts From Tourism Change or loss of indigenous identity and values Tourism can cause change or loss of local identity and values‚ brought about by several closely related influences: Commodification Tourism can turn local cultures into commodities when religious rituals‚ traditional ethnic rites and festivals are reduced and sanitized to conform to tourist expectations‚ resulting in what has been called "reconstructed ethnicity." Once a destination is sold as a tourism product
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A. ROAD TRANSPORT- dominated by motor cars and coaches that provides door- to- door flexibility‚ gives view of the landscape and a means of transporting recreational equipment. B. RAIL TRANSPORT- provides examples of the specific development of a country. It competes with road transport in terms of time and distance- from city center to city center. C. AIR TRANSPORT- their main market is the visitors who give utmost importance to speed and range. This is available in scheduled and chartered
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The World Tourism Organization had its initial stages as the International assembly of Official Tourist Traffic relations set up in 1925 in The Hague. It was renamed the International Union of Official Travel Organizations (IUOTO) later than World War II and shifted to Geneva. IUOTO was a scientific‚ non-governmental organization‚ whose relationship at its climax included 109 National Tourist Organizations (NTOs) and 88 Associate Members‚ among them private and public groups. As tourism raised and
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aims to describe the tourism policy and strategies in national and state contexts‚ to determine the inherent direction and prospects or potential in the tourism development of Kuala Lumpur as a tourist-friendly destination. The results show that some aspects need to be emphasized and have similarities in each of policies and strategies at the national and state level. This shows that policies made at national level could be followed at state level‚ so that each line of tourism development planning
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