CASE STUDY IN TRAVEL‚ HOSPITALITY AND TOURISM Tourism in Singapore 6 May 2013 Table of Contents 1 Introduction The Singapore Tourist Promotion Board was first established in 1964 with the mandate to promote Singapore as a tourist destination. We began work with a small staff strength of 25 and that year‚ we welcomed 91‚000 visitors. The Merlion was created as a symbol as part of marketing campaigns. (Anon.‚ 2013) Travel agent licensing and tourist guide training were
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Abstract This report mainly deals with the basic tourism based concepts and theories relating the same to a case study. The authors starts with a brief introduction on the topic going on to explaining the various impacts that tourism has on the host destination. Socio-cultural‚ economic and environmental concerns are tackled. The author then presents a case study on Botswana elaborating on the various reasons why Botswana’s tourism industry is poised to take a positive turn. The report also deals
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Positive and Negative impacts of tourism across a wide range of environments Introduction Many definitions explain tourism from different scholars to suit the purposes of respective writers. In this case‚ the following definition of tourism will be of use. Tourism is ‘the activities of people traveling to as well as staying in places particularly outside their respective usual environment for at least not more than one year consecutively for leisure or business and any other purposes (Johnston
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SYSTEM REQUIRMENTS SPECIFICATION MODULES * REGISTRATION * TRANSPORTATION * ACCOMODATION * VIRTUAL TOUR * WEATHER INFORMATION * ROUTE MAPS MODULE 1: REGISTRATION PROVISIONING: * USER: * First name * User id * password * Middle name * Last name * Gender(m/f) * D.O.B * Maritial status(married/un married) * Nationality * Reg date * Security answers * Security question. * ID * Question * Contact details:
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DEATH BY TOURISM By Arnold Baker At the entrance to one of the ruined temples in Petra in Jordan‚ there is an inscription chiselled into the soft red rock. It looks as if it has been there for centuries. It could have been carved by one of Herod’s soldiers‚ when they were imprisoned in the town in 40BC. However‚ closer inspection reveals that it is not ancient at all. It reads: Shane and Wendy from Sydney were here. June 16th 1996 The ruins of Petra were discovered in 1810 by a Swiss explorer
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Malaysia itself as a brand for the tourism industry and promoting on the destination that will attracts people from all the part of the world. This case study also to understand the important of tourism as a source of profit for a country and the process and strategic developed by government to promote Malaysia as a tourist destination and Malaysia as a destination brand‚ besides the campaign launched to bring a unique image and identity for Malaysia itself in tourism industry. Malaysia government
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MANAGEMENT 5.1 Marketing Management The potential role of marketing techniques in sustainable tourism Seeking to understand the customers in terms of their motivations and determinants Need to scan its business environment for relevant data that might determine the stances it takes towards sustainable tourism The potential role of marketing techniques in sustainable tourism (cont.) The scanning should involve: 1. 2. 3. 4. Government legislation on environmental
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Alternative Tourism Introduction Due to advances in transportation and communication technology‚ an increase in disposable incomes and leisure times in Western Europe‚ North America (Choi & Sirakaya‚ 2006; Hall & Muller‚ 2005; Momsen‚ 2005; Mowfort & Munt‚ 2003; Smith‚ 2005)‚ North-East and South-East Asia‚ and the globalization of capitalism (Mowfort & Munt‚ 2003)‚ the tourism industry has grown to become the fourth largest economic sector globally‚ with 806 million tourist arrivals and international
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Tourism Economics‚ 2009‚ 15 (4)‚ 867–873 Research note: The impact of Korean TV dramas on Taiwanese tourism demand for Korea HYUN JEONG KIM School of Hospitality Business Management‚ Washington State University‚ Pullman‚ WA 99164-742‚ USA. E-mail: jennykim@wsu.edu. MING-HSIANG CHEN Department of Finance‚ National Chung Cheng University‚ Chia-Yi‚ Taiwan‚ ROC. E-mail: finmhc@ccu.edu.tw. HUNG-JEN SU Department of Management‚ National Chung Cheng University‚ Chia-Yi‚ Taiwan‚ ROC. E-mail:
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......................................................35 How is Bangladesh sold ...............................................................36 The future Bangladeshi tourist supply.......................................38 The potential of the tourism industry ........................................39 Introduction ..................................................... 3 Bangladesh – at a glance ................................... 4 Geography.................................................
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