The Impact of Information and Communication Technology (ICT) in Nigerian University Libraries Dorcas Ejemeh Krubu Kingsley Efe Osawaru Department of Library and Information Science Ambrose Alli University Ekpoma - Edo State‚ Nigeria Introduction With the invention of Information and Communication Technology‚ libraries now use various types of technologies to aid the services they render. Everyday new technological advances affect the way information is handled in libraries and information centers
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Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price
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Paper 12 Three from: Can be sure all targeted customers are reached/not everybody will see the website It is more personal so will attract customers It is more interactive/questions can be answered immediately Can see immediately how successful advertising campaign is/know reasonably accurately how many customers they will have Easier to persuade customers to purchase computers Can contact customers who don’t already have a computer so would not see the website/can contact customers whose internet
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Data communications systems and ICT innovations (Section 2) In your own words‚ answer the following questions based on your notes‚ research and classroom discussions. You may require to use external sources to support your discussion. Please reference such external resources accordingly. In your own words‚ discuss at least six examples of the benefits to organisations of computer networks over conventional communication methods. (6) The beneits to organisations of omputer
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The European e-Business Market Watch Sector Report No. 03-I (July 2005) ICT and Electronic Business in the Publishing & Printing Industry Key issues and case studies European Commission Enterprise & Industry Directorate General Publishing and printing The e-Business W@tch The European Commission‚ Enterprise & Industry Directorate General‚ launched the e-Business W@tch to monitor the growing maturity of electronic business across different sectors of the economy in the enlarged
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Sales Promotion Whereas advertising gives a reason to buy‚ Sales Promotion gives an incentive to buy Introduction It is part of the Marketing spend of all companies and these days Sales Promotion spends in many companies exceed that of the ad spends . Consists of media and non-media marketing communications employed for a predetermined‚ limited time to stimulate trial‚ increase consumer demand‚ or improve product availability. Sales promotion is a specific item amongst your marketing instruments
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Advertising –A tool of sales promotion for Micro Small Medium Enterprise’s 1. N.Prabakaran (Resource Scholar‚ Dept.of Business Administration‚ Annamalai University) 2. Dr.S.K.Nagarajan (Assistant Professor‚ Dept of Business Administration‚ Annamalai University) E-mail:prabamba87@gmail.com‚naga_skn@yahoo.com Abstract – In these modern days‚ the marketing manager’s are able to find new techniques and tools of
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Origin of advertising Impact of advertising Role of advertising in marketing mix. Advertising and elements of marketing mix AIDA Formula in Advertising ADVERTISING AGENCY What advertising agency represent? Preference for advertising agency: Selection of an Advertising Agency: ADVERTISING CAMPAIGN: What does it mean? Requirement of advertising campaign Factor influencing planning of an advertising campaign: Procedure for planning advertising campaign:
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lingo and buzzwords‚ and be able to apply them. For example‚ do you know what “spot TV” is? Can you explain why a “spot buy” would be less expensive than a “network buy?” Make-goods: payback of additional advertising to an advertiser if for some reason a condition wasn’t met. Not free advertising Examples of conditions: When ad is preempted (news break‚ interruption) Technical difficulties A promised audience size (tv rating) was not delivered/met If creative strategies of two ads are similar
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MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell‚ 2004). Within it‚ marketing communications‚ or promotion‚ is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment‚ organizations seek to develop and present messages for their identified stakeholder groups‚ before
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