| The examples and perspective in this article deal primarily with the United States and do not represent a worldwide view of the subject. Please improve this article and discuss the issue on the talk page. (December 2010) | Long wave radio broadcasting station‚ Motala‚ Sweden Broadcasting tower in Trondheim‚ Norway Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format
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paper The impact of ICT on students’ study habits. Case study: University of Buea‚ Cameroon Tah Babila Mbah Fon’s Street‚ Bamenda‚ P. O. Box 422‚ Bamenda NWR‚ Cameroon. E-mail: prazbabs@yahoo.ca. Tel: +237 770 662 32. Accepted 19 September‚ 2010 This research aimed at investigating the impact of information and communication technology (ICT) on students’ study habits. The research was conducted with two main purposes; Firstly‚ to investigate students’ familiarity and attitude towards ICTs‚ and secondly
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ICT Key Words/Terms – INFO1 The Need for Health and Safety Legislation To reduce: * Back ache * RSI * Eye Strain * Stress Stress Stress can come from: * The pace of work * Eye Strain * Worry about new technology * Frustrating software * Losing work‚ problems with viruses RSI To prevent RSI: * Adjust your chair to the correct position * Make sure there is enough space to work comfortably * Use a document holder * Use an ergonomic keyboard
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Sales Promotion campaign 1 Definition – Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising‚ personal selling and publicity. The purpose of sales promotion is to stimulate‚ motivate and influence the purchase and other desired behavioral responses of the firm’s customers.” Definition 2 - A series of advertisements using various marketing tools that share the same message and ideas to promote a business or event to
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Promotion Mix • Personal Selling‚ Product‚ Sales Promotion The promotion mix was great going into the 21st century. There is not much personal selling in Krispy Kreme. Instead‚ customers come in with the brand awareness of the doughnuts. The store emphasizes its original glazed doughnuts but other than that not much personal selling goes on. Product giveaways are held at grand openings to improve knowledge of Krispy Kreme products. On certain occasions Krispy Kreme sells a special flavored doughnut
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PROMOTION DEFINITION:- Promotion involves disseminating information about a product‚ product line‚ brand‚ or company. It is one of the four key aspects of the marketing mix. (The other three elements are product marketing‚ pricing‚ and distribution.)
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6th Oct - 19 Oct‚ 2008 Volume 4‚ Issue 12 A Fortnightly publication from the Office of the Vice-Chancellor PS Opens Phase II of the Arts Complex he Permanent Secretary in the Ministry of Education‚ Prof. Karega Mutahi o ff i c i a l l y o p e n e d K e n y a t t a University Phase II of the Arts Complex on September 26th‚ 2008. The Phase II of the Arts Complex constructed at the cost of Ksh. 39 million has 69 offices to be used by Deans‚ Chairmen and Lecturers from various schools‚ one lecture
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the benefits of its products to its customers. These tools include: ❖ Advertising ❖ Public relations ❖ Sales promotions ❖ Direct marketing ❖ Personal selling ❖ Corporate image ❖ Exhibitions ❖ Sponsorship Advertising: This Company is advertised on the internet. Different types of advertising are aimed at different people. Advertising can reach a large and widely distributed audience. For example‚ this company is advertised
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people drink beer based not only on quality but also on the image of the beer market. Referring to communication problems‚ Heineken is the only beer to consumers through creating impressive with the slogan “Heineken is not only beer‚ Heineken is the passion‚ the euphoria and emorable moments ". Heineken’s strategy has always been chosen by other brands in the maket to consult about the artistry of Marketing . And why is that? - Logo : The Heineken’s logo is always unique and individual. Red star
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PROMOTION By Pablo González‚ Javier Uranga and Miguel Larrea ABOVE THE LINE PROMOTION Above the line promotions use mass media methods. This types of promotion focuses on advertising to a large audience. For example; television‚ cinema advertising‚ online media… etc Media Advantages Disadvantages Television -Huge audiences reached. -Products can be demonstrated. -Some viewers avoid TV adverts. Very expensive. Newspaper and magazines -Relatively cheap. -Reader can refer back. -Rival
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