Administration- MBA Semester 4 MK0016-Advertising Management and Sales Promotion-4 Credits (Book ID: B1809) Assignment (60 Marks) Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60. Q1. Define Sales promotion. Explain the tools and techniques of consumer sales promotion. Answer. Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. Definition: Sales promotions are the set of marketing activities
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that applies to advertising and promotion (P1.1) 2-3 Explain the organisation of the advertising and promotions industry (P1.2) 3 Examine current trends in advertising and promotion (P1.4). 3-4 Explain the role of advertising in an integrated promotional strategy for a business or product decisions(P2.1) 4 Explain branding and how it is used to strengthen a business or product (P2.2) 5 Review the creative aspects of advertising strategy (P2.3). 5 Examine ways of working with advertising agencies (P2
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appliances‚ to a bottle of shampoo. Advertising affects everyone‚ whether they acknowledge it or not‚ and it often promotes something that is out of reach to the average person‚ such as great wealth‚ or a perfect body. Advertising often carries an overload or excess of meaning‚ such as statements of power‚ wealth‚ leisure‚ and sexual allure‚ and they also convey meanings of race and gender. (“Introduction: Media Studies”) As this paper will demonstrate‚ advertising is an extremely powerful tool which
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Advertising has created a great impact on the market Because due to advertising in different mode customer are aware Of the product and it also helps in creating a brand image in the Buyers minds so looking at the current situation in this competitive market A product has to be advertise and publish in the market so every buyer will Be aware of the product . The world has became so small and due to e- commerce Competition has also increase it’s also kind of promoting a product . Music
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Student assignment guidelines for HNC Advertising & Promotion in Business – Unit 18 • The essential parts of the assignment are : Title page Table of contents Introduction Main body of the assignment clearly identifying the separate tasks Conclusions and recommendations References Appendix (only if relevant and necessary) • Complete your report in 3000 10% tolerance. Show your word count at the end. Word count excludes title page‚ table of contents‚ reference pages appendices and
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Share 0 More Next Blog» Create Blog Sign In Impact of ICT in our daily life FRIDAY‚ 23 NOVEMBER 2012 BLOG ARCHIVE ▼ 2012 (1) A s human being we are always at t ach wit h lot of essent ial t hings in our lif e. Jobs‚ educat ion‚ret ailing‚ banking t hese are t he compulsory t hings in our lif e. It was very hard t o get in t ouch wit h t hese bef ore t echnology changed our lif e and made it easier f or us. It has cont ribut ed a lot t o exchange our lif e f rom writ ing
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lifesylfe‚ and instant gratification. Effect= noun Is graffiti a direct result of advertising? To evaluate how the advertising industry has played a role in the inception of street art sub culture‚ we must compare each institution’s role in society‚ the techniques employed (use of propaganda) by each‚ and how past artistic movements have been influenced by forces that propel them into. Commercial consumer advertising is propelled by immediate financial profit and mediated by boardrooms and stockholders
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Shavandis McDonald Homework 1 Retail advertising & sales promotions Wake up call 1. What coffee brands would constitute Eight O’clock Coffee’s primary competition. Folgers‚ Maxwell House and Starbucks. 2. Would you characterize coffee consumption as a situation in which brand parity or brand loyalty exists? Why? I think coffee consumption is a situation in which brand loyalty exist‚ because unlike brand parity it’s not about the quality and equivalency of the brand image but the product keeping
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information society’s impacts on the environment are open. These are questions like: Do information and communication technologies (ICT) increase or decrease our energy demand? On the one hand side there are ever and ever more applications‚ Internet surfing time is permanently increasing etc. and on the other hand information technologies allow us to design work processes more energy efficiently or even manage our household. The various positive and negative direct and indirect impacts are numerous
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The impact of ICT on accounting practice in Nigeria CHAPTER ONE Introduction 1.1 Background of the study In the recent past centuries‚ before the inception of Information and Communications Technology (ICT)‚ the accountants of an organization were using a socially acceptable behavioural method of reporting accounting and economic reports‚ carried out during accounting year ends‚ the preparation of accounting records‚ book such as the profit and loss account‚ the balance sheet
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