Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References
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Impact of ICT on consumer purchase preferance towards retail chain store: study banani area Introduction: Chain stores are retail outlets that share a brand and central management‚ and usually have standardized business methods and practices. Before considered a chain‚ stores must meet a litmus test; it must have more than 10 units in 2 or more distinct geographies under the same brand and have a central headquarters‚ otherwise it offers franchise contracts or is publicly traded. These characteristics
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Positive Effects Of Advertisement On Kids • Advertising makes the kids aware of the new products available in the market. It increases their knowledge about the latest innovations‚ in the field of technology as well as otherwise. • Convincing ads‚ which center around healthy food products‚ can help improve the diet of a child‚ if they are attractive enough. Negative Effects Of Advertisement On Kids • Advertisements encourage the children to persuade their parents to purchase the products shown
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(The Role and Impact of ICT on Economy Growth) KELLY WEE KHENG SOON (Student ID: 012010110116) (DCT 5033: Managing Information System and E-Commerce) FACULTY OF BUSINESS MANAGEMENT AND PROFESSIONAL STUDIES MANAGEMENT AND SCIENCE UNIVERSITY (MSU) TABLE OF CONTENTS 1.0 Introduction 2.0 Literature and theories 3.0 Role and Impact of ICT on Economy Growth 3.1 Role and Impact of ICT investment 3.2 Measurement of ICT contribution to economic growth 3.3 Policy implication boosting economic
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society that are heavily depend on information communication technology (ICT). In other words‚ ICT infiltrates our daily live even social activity and it is an innovation to drive society progress. Therefore‚ this essay mainly focuses on the predominantly advantageous of ICT application and aim to clarify some major impacts on individuals‚ organizations and society. This essay will commence with the discussion of ICT impacts on some specific issues such as quality of life‚ social contact‚ business
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| | The Impact of ICT across the learning community | Table of contents Introduction……………………………………………………………………………………………………………….…….. 3 Literature review………………………………………..…………………………………………………….……………… 5 Methodology.......................................................................................................................... 10 Presentation and Analysis of the Case study Findings.......................................................... 13 Conclusions and Recommendations
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ASSIGNMENT ADVERTISING & SALES PROMOTION CEMENT INDUSTRY PROF. ANAND DESAI SATISHKUMAR BIRADAR Roll no 07 (MMM IV) The cement industry has come a long way since 1914 when the first cement plant was set up at Porbandar. In the past‚ the government’s regulation restricted the growth of the Indian cement industry. The removal of these controls resulted in rapid progress in terms of new capacity creation and higher production. As of March 2012‚ the country had an installed cement capacity of around
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The Impacts of ICT on Academic Performance of Students‚1. Background of the study Information and communication technology (ICT) has become‚ within a very short time‚ one of the basic building blocks of modern society. Many countries now regard mastering the basic skills of ICT as part of the core function of education. The unique role of ICTs in improving the quality of Education is unquestionable. It contributes to the fulfilment of the necessary condition for the delivery of quality education
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’constructivist ’ or ’phenomenological ’ paradigm (Mertens‚ 2005). (Creswell‚ 2003) explains that in Interpretivist/ phenomenological approach the researcher relies upon the partakers outlook of the situation being calculated and familiarizes with the impact of the study on his/ her personal surroundings and knowledge. Phenomenological approach results are most likely to be qualitative in nature or it can be a combination of both quantitative and qualitative methods. The research will develop the use
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1. List 3 documents which you would use to provide information on rights and entitlements for tenants renting a house or flat – include one piece of legislation. 2. When scanning a document what items should you be focused on? 3. What does Citizens Information Board use Twitter for? A good website should have content which is relevant to its audience‚ should be regularly updated‚ should be easy to find and easy to use. Use the following checklist when reviewing a website: City or Town
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