17 | List of Tables Table N o. | Table name | Page No. | 1. | Demographics of Respondents | 7 | 2. | Modes of Shopping | 8 | 3. | Modes of Payment | 8 | 4. | Credit/ Debit Cards Owned by the Customer | 9 | 5. | Impact of Shopping on Mood | 10 | 6. | Traits and behaviours about the Customer during shopping | 11 | 7. | Experiences of customers during shopping | 12 | List of Figures Figure No. | Details of Figure | Page No. | 1. | Modes
Premium Retailing Debit card Credit card
Trends in Retail Marketing strategy Retail Marketing The essence of retail marketing is developing merchandise and services that satisfy specific needs of customers‚ and supplying them at prices that will yield profits. Thereby the concept is a philosophy‚ not a system of retailing or retail structure. In today’s CRM landscape the old analogy comparing the rifle and shotgun approaches to message and / or offer delivery is perhaps more appropriate than ever‚ as more retail organizations
Premium Retailing Marketing Online shopping
Introduction in the retail industry it is often taken for granted that goods and services are available for purchase‚ when demand for them has been initiated. The cornucopia that good in a retail store or supermarket are available seldom means that consumers have forgotten how products have been initially supplied. With the emerging e-commerce consumers have come to demand complete availability and home delivery at time suiting their lifestyles‚ consumer tastes and preferences have also altered
Premium Logistics Supply chain management Supply chain
Indian book retail Industry: An Overview The Indian book retail industry is estimated to be over Rs 3‚000 crore‚ out of which organised retail accounts for only 7 per cent.The industry is expected to grow by approximately 15 per cent a year.Book retail contributes only about 1 per cent to the overall retail industry. Text and curriculum books account for about 50 per cent of the sales. Second-hand books are also a big chunk of the book retail market. In the past few years‚ several large format
Premium Book Printing
Case Study: BT Retail Executive Summary BT was created in 1981 when the telecommunications arm of the British Post Office was reformed as a separate entity in preparation for privatisation in 1994. The various challenges came with this privatisation which included competition‚ very tight government regulations which had an impact on product prices and the day to day running of the business. As a result of the privatisation‚ a different direction had to be adopted by the company as having
Premium Management Strategic management
Retail Banking Of Axis Bank (Summer Internship Report) From 3rd June to 24th July ACKNOWLEDGEMENT I express my deep gratitude to AXIS Bank division‚ Kanpur for giving me this opportunity to do summer internship. I acknowledge the give and take relationship wherein I could work diligently on the project assigned to me and contribute to the organization with my efforts and get essential credit to my profile before I enter the corporate
Premium Bank
Executive Summary Retailing in India came with evolutionary patterns from Kirana store to Super market. This sector was un-organized in the initial stage‚ and after that it carried forward by the textiles industries through the dealer model. Now it is growing as supermarket and hypermarket. The main drivers of the retail evolution in India are buying behavior of the customer‚ increase in disposable income of middle class‚ infrastructure development and changing customer choice. The target segments
Premium Retailing Shopping mall
The Indian Kaleidoscope Emerging trends in retail September 2012 Foreword India’s retail market is expected to cross 1.3 trillion USD by 2020 from the current market size of 500 billion USD. Modern retail with a penetration of only 5% is expected to grow about six times from the current 27 billion USD to 220 billion USD‚ across all categories and segments. The recently unveiled Vision 2023 by Chief Minister Selvi J Jayalalithaa will ensure that Tamil Nadu reaches the numero uno position
Premium Online shopping Retailing Electronic commerce
About Aditya Birla Retail Ltd. Aditya Birla Retail Ltd is the retail arm of the Aditya Birla Group‚ a US$ 24 billion corporation with a market capital of US$ 31.5 billion and in the league of Fortune 500 companies. In May 2007‚ Aditya Birla Retail Ltd launched its first store‚ more. in Pune‚ and currently has over 500 stores across the country. With the acquisition of Trinethra Super Retail‚ the company will increase its retail foothold to 300 plus stores with re-branding of Trinethra and Fabmall
Premium Supermarket Aditya Birla Group Birla family
Retail mix literature review Retail mix elements are customer service‚ store ambience‚ communication mix‚ location‚ merchandize assortment and pricing. Customer service According to National skill Development Corporation‚ there is a skill gap in human resource in India for following retail management operations. They are Store operations‚ merchandizing‚ purchase‚ logistics and marketing. My area of study is interaction with customer. [Source: National Skill Development corporation in organized retail
Premium Sales Retailing Commerce