International Business Marketing and Global Strategy I. MUJI Branding 1. About MUJI MUJI (Chinese Brand name:無印良品) was born a Japanese groceries store. Its brand name “MUJI” means “no brand‚ quality goods”. It has a wide products range‚ but focus on everyday groceries. 2. Brand Spirit MUJI is a call to return to simplicity in daily life. Their primary goal is to ensure customers to not pay for what they cannot use ‚ hope to be a compass always pointing towards the necessities in life
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The Strategy of International Business Chapter 12 © McGraw Hill Companies‚ Inc.‚ © McGraw Hill Companies‚ Inc.‚ 12-1 The Firm as a Value Chain Primary Activities: Those activities having to do with creating‚ marketing and delivering the product to customers and providing support and after-sales service. Support Activities: Provide inputs that allow primary activities to occur. An Efficient Infrastructure: helps create value and reduce the cost of creating
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The Nature of International Business A company engages in international business when it conducts any business functions beyond its domestic borders. What kinds of business activities might make a company international? The most apparent activity‚ of course‚ is international sales. When a company produces in its own country and sells in another‚ it engages in the simplest level of international activity. However‚ as you will see in much more detail later in the book‚ crossing national borders
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Chapter 8-Political Forces 6. How can international companies use their strengths to influence government policies? International business is not merely a passive victim of political forces. It can be a powerful force in the world political arena. As noted in chapter 1‚ about half of the world’s 100 biggest economic units are firms‚ not nations. (257) International companies repeatedly make decisions about where to invest‚ where to conduct research and development‚ and where to manufacture
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Social‚ Cultural and Economic Impact of Globalization in India 79 rate or flag this page By premsingh glimpses Click thumbnail to view full-size Fatehpur Sikri Socialization of people for improving business and financial activities across the globe can be referred as globalization. It is not a new phenomena as people kept searching new places and avenues to increase their business activities as evident by explorations of Vasco degama‚ Columbus and East India Company. Bitter experiences
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Communication for International Business: The secrets of excellent interpersonal skills by Bob Dignen with Ian McMaster (Collins) is the book I have chosen to read. The book gives you the strategies you need to communicate interpersonally with colleagues at home and overseas in the area of international business. The book contains smart and useful advices in the subject of international business and communication‚ so you can do good in international business later on when you work in this
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globalization impact international business? What’s the future of international business? This paper‚ through conceptualizing the significance of globalization for international business and explore core concepts of the international business environment‚ will answer the above questions. Globalization can be described as a process by which the people of the world are unified into a single society and functioning together. This process is a combination of economic‚ technological‚ socio-cultural and political
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country as the primary segmentation variable International Marketing- is the performance of business activities designed to plan‚ price‚ promote‚ and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit. •An entry strategy into international market should reflect on analysis –Market characteristics •Potential sales •Strategic importance •Strengths of local resources •Cultural differences •Country restrictions –Company capabilities and
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ESSAY TOPICS FOR IBM‚ AY2012-13 Example for group discussion: “The study of international business is fine if you are going to work in a large multinational enterprise‚ but it has no relevance for individuals who are going to work in small firms.” Evaluate this statement. Choose ONE essay question (or topic) below‚ and answer it carefully: 1. Conduct a PESTAL analysis for the airline industry‚ focusing on Europe. 2. What are the advantages of a joint-venture entry mode for Starbucks over entering
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The Cultural Differences International Hotel Companies Encounter in China—Reflected By A Case Study Chapter One Introduction “This is the age of global economy in which resource supplies‚ product markets and business competition are worldwide rather than merely in local or national scope.” “The global economy offers great opportunities of worldwide sourcing‚ production‚ and sales capabilities.” Nevertheless‚ when companies stretch their leg to the world‚ they have to face many challenges caused
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