Running head: ENVIORONMENTAL ANALYSIS The Impact of Macroeconomic Variables on the Telecommunication Industry University of Phoenix MBA 501 Forces Influencing Business in the 21st Century January 22‚ 2007 Introduction The intent of this paper is to perform an analysis of the cable industry’s external environment. The first sections of the document will discuss environmental scanning and define the telecommunication niche that is currently occupied by cable operators such as Comcast. The next
Premium Unemployment
CHAPTER - I INTRODUCTION In this era of globalization‚ people/company are opareating many countries. But the value of currency of one country differes from another. So the people face various problems to transact from own local currency in the international market. So a service marketer wanted to make it convenient when the transaction is done between different value of currency. This study has been undertaken to analyze whether the customer who deals with Thirumaal Finance Limited (TFL) for Foreign
Premium Foreign exchange market
Designing the sales territories is an important problem especially for Ethnic Populations. A seller analyses sale history and relationship to targeted ethnics populations provided the basis for the new territories. An employer admits that it usually assigns for example Black and Asian American salespersons to sales territories with a high percentage of Blacks and Asian Americans. It is uncontested that the employer does not harbor ill-will toward either group. Instead‚ the employer believes they
Premium Marketing Management Sales
INTRODUCTION Telecommunications has become one of the fastest growing business sectors in modern information technology. The competition between the mobile suppliers is more severe as the telecom market has recently been closed to saturation in mobile subscribers. Therefore‚ suppliers try to attract customers by focusing on value-added services. This report indicates the battle of intensifying 3G services between the three strongest mobile providers Vinaphone‚ Viettel and MobiFone‚ which is based
Premium Monopoly Perfect competition Mobile Web
Research Project Report “CREATING DIFFERENTIATION THROUGH ADVERTISEMENT AND SALES-PROMOTION IN FMCG”: PROBLEMS FACED BY MARKETEERS” Submitted in partial fulfillment of the requirement for MBA Degree program of U P Technical University‚ Lucknow. by:- MOHAMMAD AZEEM Roll No.: 1101170054 MBA – 4TH Semester UNITED INSTITUTE OF MANAGEMENT ALLAHABAD DECLARATION I MOHAMMAD AZEEN‚ Roll No.1101170054 ‚ a student
Premium Brand Advertising
BRIEF PROJECT TITLE To analyze the satisfaction level of the customers who are currently using Ion Exchange India Limited water purifiers and to generate service contract leads. OBJECTIVES • Study of the water purification Industry • Preparation of questionnaire to measure satisfaction level • Understanding customer needs and problems during the survey • Identify gaps in the service delivery model of Ion Exchange India Limited • Obtaining customer feedback for improving product and services
Premium Water supply Water purification Drinking water
be discussing about Nike`s Company‚ focusing on its shoes. The report begins with the overview of the company‚ including history‚ a brief discussing of customer and competitor. The next part of the report will exploring how Nike creates and delivers value its targeting customer and capturing value from customer through the value delivery process and marketing mix which are product‚ price‚ place and promotion. This is achieved by understanding market place and customer needs and wants‚ designing
Premium Marketing Nike, Inc.
INTRODUCTION Customers are becoming ever more demanding‚ and in most markets they have more options to choose from than ever before. . A customer is a person who becomes accustomed to buying from you. Without a strong track record of contact and repeat purchase‚ this person is NOT your customer; he is a buyer. A true customer is grown over time. The satisfaction a customer gets from the consumption of an organization’s product or service pre-empts his or her subsequent decisions on the same products
Premium Customer Customer relationship management Marketing
This text critically examines organizational behavior in Pluto Telecommunications through analysis of the relationship among the job design‚ motivation‚ structural form and the work culture. The Managing Director of Pluto Telecommunication came to understanding that the three departments within the organization: Sales‚ Marketing and Customer Service do not communicate with each other which have a direct negative impact on the company’s performance. Further investigations show that the three departments
Premium Organization Management Organizational studies and human resource management
Final Research Project On Impact of Shopper‚ Store and Situational Factors on Store Image‚ Satisfaction and Loyalty of Customers A Study on Westside Stores Submitted in partial fulfillment of the Post-Graduate Diploma in Management (PGDM) Programme Submitted by: Aniket Vanjre Atharva School of Business Malad- Mumbai Acknowledgment I hereby take this opportunity to thank Apeejay School of Management for providing me an opportunity to do a research project on Westside
Premium Retailing Shopping mall