delivery channel by which to conduct banking activity‚ for example‚ transferring funds‚ paying bills‚ viewing checking and savings account balances‚ paying mortgages‚ and purchasing financial instruments and certificates of deposit. An internet banking customer accesses his or her accounts from a browser--software that runs Internet banking programs resident on the bank’s World Wide Web server‚ not on the user’s PC. (Sam Ian) Electronic banking can be defined as the provision of banking services and the
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Does excessive sales promotion result in dilution of brand equity What is Brand? A brand is a product‚ service‚ or concept that is publicly distinguished from other products‚ services‚ or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product‚ service‚ or concept. Branding is the process of creating and disseminating the brand name. “The value of a brand establishes the positive differentiation that the name of the brand has
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concernd with sales and customer satisfaction only. Though it is true to certain extent‚ yet marketing is not simply concerned with sales and profit maximization. In fact depending upon the type or stage of demand the marketing task would differ. The study is based on sales and distribution techniques with a special ref. of L.G. electronic product. To know the influences of the techniques of sales and distribution it is important to prepare a study which provides the result of the better sales and distribution
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ABSTRACT The study aims at exploring the impact of organizational commitment‚ emotions‚ cognition‚ behavior‚ cognitive dissonance and core self-evaluation on job satisfaction. Data are collected from the Bangladesh Development Bank Limited (BDBL); it is a wholly state-owned commercial bank in Bangladesh. There are 26 departments in BDBL. The data was collected from each department through questionnaires. Our judgments are not only based on the questionnaire but also on our perceptions obtained
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Chapter 5: Creating Customer Value‚ Satisfaction‚ and Loyalty GENERAL CONCEPT QUESTIONS Multiple Choice 1. ________ are adept at building customer relationships‚ not just products; they are skilled in market engineering‚ not just product engineering. a. Profit-centered companies b. Customer-centered companies c. Production-centered companies d. Sales-centered companies e. Promotion-centered companies Answer: b Page: 119 Difficulty: Easy AACSB: Reflective Thinking 2. The
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Relationship between Customer Satisfaction and Customer Loyalty Loyalty is the direct result of customer satisfaction which is greatly influenced by value of services provided to the Customer. It is believed that with the Customer Loyalty‚ the company can achieve profitability and continuous growth. According to an article “Zero Defections: Quality Comes to Services”‚ it indicated that a 5% increase in customer loyalty can produce profit increase from 25% to 85%. In this part‚ we will discuss
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Old Navy and Piperlime. Every day‚ Gap Inc. looks for new ways to connect with customers around the world‚ providing value to their shareholders and to make a positive contribution in the communities where Gap Inc. does business. Gap Inc brands have a simple‚ common purpose: "to make it easy for people to express their personal style" (Gapinc.com 2007). Gap Inc. constantly evolves each brand to better meet their customers ’ needs through innovative and inspiring design; through convenient and engaging
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H01: There is a significant impact of Gender on Customer Experience Ha1: There is no significant impact of Gender on Customer Experience H02: There is a significant impact of Age on Customer Experience Ha2: There is no significant impact of Age on Customer Experience H03: There is a significant impact of Occupation on Customer Experience Ha3: There is no significant impact of Occupation on Customer Experience H04: There is a significant impact of Annual Income on Customer Experience Ha4: There is no
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Effect of Sales Promotions on Consumer Buying Behavior in Branded Apparels in India. Abstract INTRODUCTION Basically‚ promotion is first introduced in the 4Ps of marketing. The four Ps represents the marketing mix (Product‚ Price‚ Place & Promotion) and the promotional mix is the important term used to explain the set of tools of the business. This is applied to achieve benefit of its products and services from its consumer and the followings are (Advertising‚ Public relation‚ Direct marketing‚ Personal
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Promotion Effectiveness A Simple‚ Practical Marketing Plan Most small businesses would benefit from a simple‚ practical marketing plan that you can put into action immediately. This means concentrating on just the practical‚ promotional aspects that will lead to RESULTS. The good news is that you can do it yourself. Here is a simple format: Marketing Plan • 1. Targets • 2. Objectives • 3. Tactics • 4. Implementation • 5. Timeline • 6. Budget • 7. Evaluate
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