Promotions can broadly be classified into two types – Consumer promotions and Trade promotions Both sales as well as marketing are allotted their respective budgets to carry out promotional activities. While marketing department uses its budget to run ATL and BTL activities‚ it also utilise it to run consumer promos targeted on a specific brand. Sales department on the other hand uses its budget to run trade promotions. Trade promotions may‚ and in fact should‚ vary from outlet to outlet within
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Contents 1. Title 1 2. Research Background 1 3. Literature Review 3 3.1 About MFM Restaurants in Kuala Lumpur 3 3.2 Job Satisfaction Definition 4 3.2 Factors influence to level of job satisfaction 5 3.2.1 Leadership Style 6 3.2.2 Compensation 8 3.2.3 Work-life Balance 9 3.3 Why job satisfaction is important? 9 3.4 Research framework 12 4. Problem statement 12 5. Research Objective 13 6. Research Methodologies 14 6.1 Research Tasks 14 6.2 Study population
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Essay # 4: Promotion Strategy “Dude you’re getting a Dell” is probably one of the most annoyingly well known advertisement slogans today. However “Dude‚ you’re getting a Dell" might have been annoying‚ but it was only annoying because EVERYONE was talking about it... and that’s a good problem to have. Dell uses numerous forms of media to advertise through such as television‚ radio‚ internet‚ magazines‚ and trade publications. Dell has changed its advertising strategies several times over the
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INTRODUCTION Customer Satisfaction is a person’s feelings of pleasure or disappointment resulting from comparing a product’s perceived performance relation to his/her expectations. If the performance falls short of expectations‚ the customer is dissatisfied. If the performance matches the customer is satisfied. If the performance exceeds the expectations the customer is highly satisfied. Customer satisfaction is a marketing tool and a definite value added benefit.
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Measuring job satisfaction: The definition of job satisfaction is a positive feeling about a job resulting from an evaluation of its characteristics. A job is more than just shuffling papers‚ writing programming code‚ waiting on customers. Job requires interacting with co-workers and bosses‚ following organizations rules and policies‚ meeting performance standards‚ and the like. The two approaches to this study are popular. The single global rating is a response to one question‚ such as “all
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Job Satisfaction subject: Org. Behavior Do people really like their jobs? Definitely‚ everyone knows from the news about dissatisfied workers going on strike or even acting violently toward their supervisors‚ directors‚ but overall people are quite satisfied with their jobs. According to the surveys percentage of satisfied people averages in the US is about 85 percent. The feelings‚ reflecting attitudes toward one’s job‚ are known as job satisfaction. Settings‚ related to the personnel job satisfaction
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and screening process on wheels really boosts process efficiency. Mobile impact crusher offers maximum set-up flexibility‚ from course to fine crushing‚ and is cost efficient. It improves working safety‚ reduces the need for quarry road maintenance‚ and gives better access to material resources. A further benefit is that waste material can be separated on-site. http://www.conecrusherplant.net/products/crusher/mobile-impact-crusher.html The new launched mobile cone crusher by KEFID is an up-to
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“Employee Satisfaction in Kotak Mahindra” Certificate This is that the project titled “Employee Satisfaction in Kotak Mahindra” is an academic work done by “Amit kumar shah” submitted in the partial fulfillment of the requirement for the award of the Degree of BBA from MAIMS .It has been completed under the guidance of MR. JAGAT JYOTI BARUA . We are thankful to Kotak Mahindra for having allowed our student to undergo project work training . the authenticity of the project work will be examined
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Giant Consumer Products‚ INC: The sales promotion Resource a... - Transcript 1. Giant Consumer Products‚ INC: The sales promotion Resource allocation decision Group 5: 2. Primary Question for GCP How should Giant Consumer Products (GCP) structure a sales promotion so that it is a “win” for all parties involved? 3. Secondary Questions Who is Giant Consumer Products? What are GCP’s objectives? What environmental forces are at work? What’s going on in the Frozen Food production industry? What
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Samsung promotion Samsung puts great emphasis on its presentation and image in public. Promotion is highly important part of marketing mix and the company sets aside a sufficient and quite large budget for making the best to promote itself. Support of selling is highly intensive and always tries to react on the competition. There are many types of promotion. Samsung uses three types of them. The first one is selective promotion. Selective promotion means that the company provides distribution
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