What is strategic management? The set of managerial decisions and actions that determines the long-run performance of an organisation. Strategic management Robbins‚ Bergman‚ Stagg‚ Coulter: Management 4e © 2006 Pearson Education Australia 4 Robbins‚ Bergman‚ Stagg‚ Coulter: Management 4e © 2006 Pearson Education Australia 5 Why strategic management is important 1. 2. The strategic management process It results in higher organisational performance. It requires that managers
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“Notable Quotes” "Like a product or service‚ the planning process it self must be managed and shaped‚ if it is to serve executives as a vehicle for strategic decision-making." —Robert Lenz "The difference between now and five years ago is that information systems had limited function. You weren’t betting your company on it. Now you are." —William Gruber "Weak leadership can wreck the soundest strategy." —Sun Tzu "A firm that continues to employ a previously successful strategy eventually
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IBM | STRATEGIC MARKETING 310 | CASE STUDY ANAYLYSIS 1 | 1. What competences has IBM had to invest in arising from its transformation from a ‘product-centric’ to a ‘service-centric’ organization? From IBM’s largest loss in 1992 the board of directors responded by appointing Louise V. Gerstner as their new CEO to bring the company’s reputation up and minimize their profit loss. When Gerstner took over IBM from a product-centric organization he transformed IBM to a service-centric
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Running head: STRATEGIC MARKETING PROCESS Strategic Marketing Process Strategic Marketing Process In order for an organization to reach its target markets‚ it must use the strategic marketing process to allocate its marketing mix resources. The marketing mix is elements‚ such as price‚ product‚ place‚ and promotion (also known as the 4 “P”’s) used in the make up the marketing process (Bayne & Hardin‚ 2002). It is important for an organization to have a good understanding of the marketing
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The implementation phase of strategic management is often referred to as the “action stage”. “Strategy implementation includes developing a strategy-supportive culture‚ creating an effective organizational structure‚ redirecting marketing efforts‚ preparing budgets‚ developing and utilizing information systems‚ and linking employee compensation to organization performance”. (David‚ 2011)‚ (p. 6). Implementation is a very important part of strategic management because it is the most difficult
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BCom Honors (Strategic Management) STRATEGIC MANAGEMENT Module code: STM8X09 2014 STUDY GUIDE Lecturer: Miss Anoosha Makka Copyright © University of Johannesburg‚ South Africa Second edition 2008 Printed and published by the University of Johannesburg © All rights reserved. Apart from any fair dealing for the purpose of research‚ criticism or review as permitted under the Copyright Act 98 of 1978‚ no part of this material may be reproduced‚ stored in a retrieval system
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COURSE IMPLEMENTATION PLAN HANOI (Under Decision No: ........................Date:…………………) Marketing Principles MKT101 Course name: Course code: Level: Implementation period: Spring 2013 Lecturer: Phan Minh Duc E-mail: ducpm@fsb.edu.vn Phone: +84-167-267-9999 1) Main objectives and goals of the course * Upon the completion of the course‚ students can have a) Knowledge: This course is designed to introduce students to the concepts‚ analysis‚ and activities involved in marketing. After taking
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2 BUSINESS POLICY AND STRATEGIC MANAGEMENT Learning Objectives • • • • • Learn what business policy and strategy is all about. Know the framework and importance of strategic management. Know the strategic management process. Have an understanding of corporate vision and mission. Learn how strategy operates at different levels of the organization. Without a strategy the organization is like a ship without a rudder. Joel Ross and Michael Kami Strategic management is not a box of tricks or a bundle
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Executive summary: The purpose of my assignment has been done in terms of strategic analysis‚ its formulation and implementation of Ryanair organization. The assignment is developed by three parts which includes variety of questions in the each part. Firstly‚ The part one is mostly focused on strategic analysis and its related questions has been given. Also‚ each question is answered that relevant to current strategy of Ryanair organization. And this part included internal environment and external
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P A R T 1 Strategic Analysis PA R T O U T L I N E 1 2 3 4 Strategic Management: Creating Competitive Advantages Analyzing the External Environment of the Firm Assessing the Internal Environment of the Firm Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources 1 Chapter 1 Analyzing Goals and Objectives Chapter 2 Analyzing the External Environment Chapter 4 Assessing Intellectual Capital Strategy Analysis Chapter 3 Analyzing the Internal Environment
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