Marketing Submitted by: Razi Ahmed Rathore 00207197 Submitted to: Mr Coker Table of Contents Task 1…………………………………………………………………………....3 1.1 Introduction…………………………………………………………………..3 1.2 Marketing…………………………………………………………………….4 1.3 Concept of marketing…………………………………………………………4 1.4 What are customers needs and wants………………………………………
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Marketing Mix 2. Brand Name Definition: A trade name used by an enterprise to name their products or services. The brand name of this product is sWaP‚ which stands for smart Watch and Phone. 3. The Customers The customers would be: People interested in technology Business Minded People People who want more features on their watch for a lower price Would like a fashionable watch People who like a conversation starter Want a phone as well as a watch Do not want to pay a £1000 for a watch 4. Importance
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term marketing mix was first used in the late 1940s by Neil H. Borden (NetMBA‚ 2007). The original marketing mix introduced by Borden consisted of product‚ planning‚ pricing‚ branding‚ distribution channels‚ personal selling‚ advertising‚ promotions‚ packaging‚ display‚ servicing‚ physical handling‚ and fact finding and analysis. Later E. Jerome McCarthy grouped the parts into the four P’s of marketing known as product‚ place‚ price and promotion (NetMBA‚ 2007). “A typical marketing mix includes
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Marketing Mix Product Swiffer is a great product and has a grip on the market. The quick addition of line extensions helped at first but now seems to hinder. Swiffer should go back to the basics‚ and focus on making their successful product even better. Not by adding features necessarily‚ but by making sure the main products‚ (Swiffer‚ Swiffer Wet‚ and Swiffer Wet Jet) are stellar. They need to make sure that those lines are solid‚ and have great satisfaction rates. This commitment to quality
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The Marketing Mix and 4 Ps The 4Ps are: • Product (or Service) • Place • Price • Promotion A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix. Here are some questions that will help you understand and define each of the four elements: Product/Service • What does the customer want from the product/service? What needs does it satisfy? • What features does it have to meet these needs? • Are there any features you’ve missed out? • Are you
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The 4Ps and the marketing mix The 4Ps are the ideas to consider when marketing a product. They form the basis of the marketing mix. Getting this mix right is critical in order to successfully market a product. The 4Ps are: 1. Product 2. Price 3. Promotion 4. Place If market research is carried out effectively‚ a company can plan a promotion for the right product‚ at the right price‚ and to get it to their chosen market‚ in the right place. Now look at the 4Ps in more
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The Marketing Mix Jessica Beazley BUS 235 Introduction into Marketing Lindsey Fosse September 8‚ 2013 The Marketing Mix In today’s world‚ there is so many new products‚ and ways to promote the sale of the product. Have you ever wondered‚ why would a company come up with that idea or why would they market it that way? There is always a reason for each decision made. A product that is kind of new to the market that even has me under its wing is the Nabi tablets for kids. Fuhu Inc. has
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into the marketing mix In order to meet the grading criteria for M1 learners need to explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives. Learners will need to have a thorough understanding of the marketing mix and then be able to apply it to the marketing aims and objectives of their selected organisation. Learners could complete the following activity to help them achieve these criteria. Marketing aims and
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Assessment 1 part1 TASK 1 Identify the key characteristics of visual music products or services by gathering relevant information about the product and services of visual music from the case study and other resources that are applicable A) You will need to provide a paragraph or brief explanation of the following characteristics of products or services below Brand The brand or branding of a product is the image of how a company is view among the general public‚ the brand is their
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1. Executive Summary Cheetahs’ Internet café With fast appreciation of technology amongst the people of Zimbabwe‚ an insatiable need for access to internet has spread out across all societies in Zimbabwe. This has seen mushrooming of internet cafes in different parts of the nation. It is this mismatch between vast demand for internet services and few players in the market that has attracted me into seeking lines of credit in order to fill in the gap. Researches have arrived at a conclusion that
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