BA Honours: Tourism and Business Management Virgin Trains Lecturer Name: BIRTE SCHMITZ Student Name: Ana Maria Do Amaral Zacarias ID: 20272212 Year: 3 Virgin Trains Introduction Strategic Management involves looking at ground realities and formulating an approach that can achieve desired results in the context of these realities. It follows that strategy will differ from context to context. Readymade strategies rarely work‚ and‚ this is the main problem with strategy development; businesses
Premium Travel agency Qualitative research Tourism
History of Virgin Virgin Trains was born on 29th of November 1996 when it was awarded the Cross Country franchise following the privatisation of British Rail‚ the franchise will last until April 2012. Along with the Cross Country line‚ Virgin also won the West Coast franchise and took control on the 9th of March 1997‚ this franchise will end in March 2012. The West Coast line was the last but one of the franchises to be handed over to the private sector‚ all of which had been completed in less
Premium Rail transport Virgin Group Richard Branson
: - “Virgin is about doing things that really work‚ not just looking the parts. We are passionate about running our businesses as well as we can‚ which means treating our customers with respects‚ giving them good value and high quality and making the whole process as much fun as it can be.”—Richard Branson‚ Chairman History - Virgin Group is diversified grouping of more than 200 privately held companies. It included Virgin Atlantic Airways‚ Virgin Holidays‚ Virgin Rail‚ Virgin Retail
Premium Virgin Group Richard Branson
Virgin Atlantic Airways 3. critically assess how the organisation has employed e-business technologies to perform its key business processes and improve service levels for its customers To begin with‚ the online e-business model of Virgin Atlantic Airways is a business to consumer as the Virgin Atlantic Airways sells plane tickets directly to customers without passing intermediaries. Virgin Atlantic Airways implements the e business technologies to perform its key business processes and improve
Premium Marketing Virgin Atlantic Airways British Airways
A case study of Virgin Airlines Introduction Internationalization of the business nowadays apparently became a trend for the organizations to expand their market position and gain the competitive advantage among their contemporaries. The extent and nature of business activities are almost as diverse and comprehensive as the totality of the social and economic interest of a man. Various business activities acknowledged the opportunities that the internationalization may deliver. Through their
Premium British Airways Scientific method Singapore Airlines
http://www.virgin-atlantic.com/en/gb/allaboutus/ourstory/history.jsp why virgin atlantic start http://www.independent.co.uk/travel/news-and-advice/bransons-flights-of-fancy-the-highs-and-lows-of-virgin-atlantic-1697795.html Try to remember what travel was like 25 years ago; it was the reason I went into the airline business. You would sit on a British Airways plane – or a TWA or a Pan Am plane – and you would get dreadful food‚ you would have to deal with staff who never smiled‚ you
Premium Richard Branson British Airways Virgin Atlantic Airways
Virgin Group Virgin group is one of the leading international investment group and one of the famous and respected brands in the world. The founder that is Sir Richard Branson has successfully grow his company business in sectors ranging from mobile telephony‚ travel‚holiday‚ leisure‚ services‚ music‚ financial and health & wellness. Their group have employ more than 50‚000 people around the world and their services are provided over 50 countries. Every manager of their group have four management
Premium Marketing Strategic management Management
THE VIRGIN GROUP PROBLEM: * The Virgin Group is so unrelated diversified that it has been criticized by some commentators because it has become an "endorsement brand that could not always offer real expertise to the businesses which it is associated". So the real question is "Can The Virgin Group be good/successful in every business it gets into?" "Are they really adding a real value to each business/customer? * What will happen if a customer has a bad experience with any of the product
Premium Virgin Group Richard Branson
This report closely examines the Virgin Group’s corporate strategy / rationale and identifies the relationships namely of strategic nature within the Virgin Empire. Virgin’s value adding qualities shall be discussed and the main issues faced by Virgin shall be identified and categorically solutions recommended respectively. Corporate Rationale The Virgin Group comprises of an assorted mix of businesses. It has its “finger in every pie”‚ so to speak. The Virgin has group diversified into 200
Premium Richard Branson Virgin Group
Case Study Assignment_ Decision Essay: Virgin America 1. Brief summary of case Virgin America is a United States-based airline that began service on August 8‚ 2007. The airline’s stated aim is to provide low-fare‚ high-quality service for long-haul point-to-point service between major metropolitan cities on the Eastern and West Coast seaboards. Their current audience is upper-middle class 18~30-year-olds who enjoy having a crazy‚ wild time and fly four to six times per year. However‚ compared
Premium Airline Southwest Airlines Avianca