Internationalization Strategy – Eu Yan Sang International Ltd Integrated Project Internationalization Strategy Table of Contents Content 1. 2. 3. 4. Executive Summary Introduction Financial Analysis Environmental Analysis 4.1 PEST Analysis 4.2 SWOT Analysis 4.3 Industry Analysis: The 5 Forces Internationalization Strategy 5.1 Leadership Challenges for Different Modes Of Entry 5.2 Retail Marketing Mix & Merchandising Strategy 5.3 Internationalization & Ethics 5.4 Organizational Management
Premium Retailing Vermiform appendix Traditional Chinese medicine
eu yan sang------------------------------------------------- Eu Yan Sang From Wikipedia‚ the free encyclopedia Eu Yan Sang | Type | Public | Founded | 1879 | Headquarters | South Bridge Road‚ Singapore | A typical Eu Yan Sang retail outlet. Eu Yan Sang ’s headquarters in South Bridge Road‚ Singapore Eu Yan Sang (Chinese: 余仁生; pinyin: Yúrénshēng‚ SGX: E02) is a company that specialises in traditional Chinese medicine. It currently runs more than 160 retail outlets in Hong Kong‚ Macau
Premium Wikipedia Chinese language Traditional Chinese medicine
Eu Yan Sang was founded in 1879 and specializes in Traditional Chinese Medicine. It evolved from a small shop in Malaya selling traditional Chinese herbal remedies‚ to a global healthcare company manufacturing and retailing traditional Chinese medicines and herbs. It was listed on SGX in 2000 with operations in Hong Kong‚ Malaysia‚ Singapore‚ Australia‚ Macau and China‚ giving it a strong foothold all over the Asia Pacific region. Ranked 16th in consumer health in Singapore in 2011 and 7th in
Premium China Hong Kong Traditional Chinese medicine
of the Company As one of the oldest company in Malaysia‚ Eu Yan Sang has undergone growth strategies to expand its business through increasing the size of the company and transformation of branding and image‚ types of products‚ packaging and marketing method. Eu Yan Sang has comes a long way beginning offering traditional Chinese medicines to tin mine coolies in Malaya 133 years ago. Today‚ listed on the Singapore Exchange‚ Eu Yan Sang has more than 300 retail outlets in Hong Kong‚ Malaysia‚ Singapore
Premium Southeast Asia Traditional Chinese medicine Alternative medicine
INTRODUCTION 5 3. CURRENT COMPANY SITUATION 6 3.1. Past Performance Assessment 6 4. EXTERNAL ANALYSIS 7 4.1. Political 7 4.2. Economic 8 4.3. Social 8 4.4. Technological 8 4.5. Legal 9 4.6. Environmental 9 4.7. Conclusion of PESTLE Analysis 10 5. INTERNAL ANALYSIS 10 5.1. SWOT Anal ysis on Eu Yan Sang 10 5.2. Conclusion of SWOT Analysis 11 6. INDUSTRY ANALYSIS 13 6.1. Key Success Factors 13 6.2. Michael Porter’s Generic and 5 Forces Analysis 15 6.3. Michael Porter’s 5 Forces Analysis
Premium Strategic management Marketing
ational University of Singapore Business School Master of Business Administration Marketing Management (BMA 5009) Group Final Project: Marketing Eu Yan Sang to the Young‚ Modern Singapore Consumer 8 November 2010 TABLE OF CO TE TS EXECUTIVE SUMMARY 1. 2. I TRODUCTIO ........................................................................................................ - 1 EYS OVERVIEW .................................................................................................
Premium Traditional Chinese medicine Alternative medicine Singapore
and many other aspects of daily life of a business. One interesting for corporate strategy planning approach has been proposed by Michael E. Porter who states that there are five forces that influence the long-term profitability of a market or some segment of it. Therefore‚ the corporation must assess their objectives and resources against these five forces driving industry competitions‚ which are described below: 1) Threat of entry of new competitors or the market segment is unattractive depending
Premium Marketing Strategic management Management
Porter’s 5 Forces Introduction The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive Strategy: Techniques for Analyzing Industries and Competitors“in 1980. Since that time it has become an important tool for analyzing an organizations industry structure in strategic processes. Porter’s model is based up on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. Competitive
Premium Strategic management Porter five forces analysis Management
Porter’s 5 Forces Analysis- Need to include one consistant example-The conclusions/improvements that can be drawn from Porter’s 5 Forces-Every force should have a fancy quote and reference Introduction Developed by Michael E. Porter‚ “Porters 5 Forces” have shaped a generation of academic research and business practice. Intense forces lead to less attractive returns on investment as can be seen in the airline textile and hotel industries. Benign forces exist in industries such as software‚ soft
Premium Cost Competition Barriers to entry
PORTER’S FIVE FORCES 4 Power of Suppliers Criteria Level Effect on Power Effect on Profit Difference of Inputs High Increases Decreases Cost of Switching Suppliers High Increases Decreases Threat of Forward Integration High Increases Decreases Supplier Concentration High Increases Decreases Difference of Inputs Product differentiation within inputs in the tech industry is largely dependent on how recently the input has been developed (the extent of which it is considered
Premium Substitute good Strategic management Product differentiation