Hindustan Lever’s Project: Case Study in Marketing FMCG to Rural Consumer With the population of over 1.2 billion and vast territory‚ India maintains an annual economic growth rate of over 6.5% since 1998. In this fast developing market‚ India enhances specific characteristics in many aspects: the consumer preference‚ marketing channel‚ market liquidity‚ distributors and manufactories‚ and so on. Therefore‚ administrators have to make decisions and strategies corresponding to this circumstance
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Topps Company Inventory Evaluation Michelle Rowley ACC 281 Ms. LaKeitha Givens August 5‚ 2013 Topps Company Inventory Evaluation Topps Company’s runs two business units‚ confectionery and entertainment (Edmonds‚ Olds‚ McNair‚ & Tsay‚ 2010). Their financial situation changed from the year 2004 to the year 2006. Their focus changed in 2006 with 80% of the employees reporting profit and loss to someone compared to 20% reporting before the change and also started performance tracking of
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executives of the Foods B.D. team at Hindustan Unilever(HUL)‚Andheri for allowing me to work with them for a period of 8 weeks. This has been a wonderful learning experience and has enlightened my knowledge about the Fast Moving Consumer Goods (FMCG) Sector in India‚ possibly one of the most important for the Indian economy. I am especially thankful to my tutor at Kissan‚ Mr. Sachin Sharma‚ under whose tutelage I underwent my training and learnt a lot of first hand application of marketing principles
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:3 : 13 : 34 : 56 : 76 : 88 : 93 : 125 : 136 : 149 : 176 : 181 : 211 : 241 : 291 : 334 : 356 : 392 : 408 Introduction 3 3 Retail defined • Retailing is a distribution channel through which goods are sold in small quantities to the final consumer. • A retailer is typically a reseller‚ who buys products from a manufacturer / supplier / distributor and sells them to the customers. • Generally‚ no significant changes in characteristics of the product are brought about
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Branding strategies in FMCG Chandranshu Charan 09ESHYD011 Branding strategies in FMCG Contents 2 Acknowledgement .................................................................................................................................... 3 Objective- ................................................................................................................................................ 5 Methodology .....................................................................
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The consumer price index or CPI is a more direct measure than per capita GDP of the standard of living in a country. It is based on the overall cost of a fixed basket of goods and services bought by a typical consumer‚ relative to price of the same basket in some base year. By including a broad range of thousands of goods and services with the fixed basket‚ the CPI can obtain an accurate estimate of the cost of living. It is important to remember that the CPI is not a dollar value like GDP‚ but instead
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CPI is a statistical time-series measure of a weighted average of prices of a specified set of goods and services purchased by consumers. It is a price index that tracks the prices of a specified basket of consumer goods and services‚ providing a measure of inflation. \CPI is a fixed quantity price index and considered by some a cost of living index. Under CPI‚ an index is scaled so that it is equal to 100 at a chosen point in time‚ so that all other values of the index are a percentage relative
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Pakistan Food Retail Sector 7 Organized Retail and Imports 9 Consumer Demographics 11 Consumer Food Purchasing Behavior 12 SURVEY OF VARIOUS TYPES OF STORES 15 Category C Stores 15 Category B Stores 18 International Modern Trades 21 METRO Cash ‘n’ Carry (MCC) 21 Local Modern Trades 23 Imtiaz Super Store 23 Chase UP 24 Naheeds Super Store 24 CONCLUSION 26 SOURCES 27 Snapshot of Pakistan’s Economy * Pakistan’s consumer goods and retail industry is underdeveloped‚ but it is expanding
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each ) Select the ONE‚ BEST Answer 1. Goods in transit are included in a purchaser’s inventory: B A. At any time during transit. B. When the purchaser is responsible for paying freight charges. C. When the supplier is responsible for freight charges. D. If the goods are shipped FOB destination. E. After the half-way point between the buyer and seller. 2. Costs included in the Merchandise Inventory account can include: E A. Invoice price minus any discount. B. Transportation-in
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Consumer motivation and the implication on marketing Introduction: The main purpose of marketing is to create value for customers so as to help the company to be success. Therefore‚ it is very important for marketers to understand its customers‚ especially on what motivate customers’ consumption behaviors so as to establish good marketing strategies. In this report‚ it aims at analysis consumer motivations. Firstly‚ it will start with the description the term of consumers’ needs as well as discuss
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