Project on: Parle Glucose (parle G) Parle products Submitted by: Kunal R. Doctor. Email : kunalrulz@hotmail.com‚ kunal_doctor@yaho.co.in Class: Fybms Division: A Roll. no.: 14 Submitted to: Prof. Parasuram INDEX • INTRODUCTION • PARLE BISCUIT STORY • THE STRENGHT OF BRAND • THE QUALITY COMMITENT • THE MARKETING STRENGTH • THE CUSTOMER CONFIDENCE • PARLE G - THE EVOLUTION!!! • IMPORT - EXPORT • VARIOUS
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Strategy Management Q 1). What are the industry ’s dominant economic features? Ans: India is second largest biscuit manufacturer in the World after USA and has a turnover of around 8000 crores. Our product is Parle-G. The main economic features are – * It is a very price sensitive industry. Relatively low pricing products * The Industry is now facing problems from increase in raw material prices. With the Governments introduction of VAT at 12.5%‚ margins have had pressure. * Access
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------------------------------------------------- Parle-G From Wikipedia‚ the free encyclopedia Parle-G biscuit Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. As of 2011‚ it is the largest selling brand of biscuits in the world according to Nielsen.[1] Contents [hide] * 1 History * 2 Marketing * 3 References * 4 External links ------------------------------------------------- History[edit source | editbeta] Parle Products was established in the Vile Parle suburb of Mumbai
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Parle-G Rural Marketing Presented by: Sujit Ranmale (P14045) Aniket Kalode (M14052) Kshitij Sarode (P14047) Introduction • Established: 1929 (Vile Parle‚ Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-G‚ Parle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose‚ originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to
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Parle G The following case study is from the Richard Ivey School of Business. It is about the development of a leading Indian biscuit manufacturer‚ called Parle Products Pvt. Ltd. Company overview The company was found in 1929 as a candy manufacturer and started producing biscuits in 1939. At this time only few processed and ready-to-eat food items were available. Parle G are glucose biscuits and the company’s flag brand. It became the largest selling biscuit brand by volume in 2002. The company
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Company Background World’s largest producer of selling biscuits brand by tonnage 40% share of total biscuit market in India Produced 650‚000 tons of biscuits/pa. Parle-G comprised of 500‚000 tons Sales INR 35 billion( 68% contributed by Parle G ) Parle products are perceived as “Good value for money” 4 P’s • Parle G • Hide n Seek • Monaco • Krack Jack • Price setter in Market • Seen as value for money Product Price Place • 95% sales in Indian Market • 8000 Distributors
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2. Parle G3. Milk Shakti 4. Marie5. Monaco 6. KrackJack7. Wafers 8. Monaco Smart Chips9. Full toss 10.Melody11.Mango Bite 12. Poppins | SWOT Analysis | Strength | 1. One of India’s most popular brand 2. High brand recall 3. Price advantage – products at affordable price 4. Strong supply chain network5. Popular subsidiary brands like Parle G‚ Monaco
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Overview of Import-Export Business by Sarath Madala INBM Jan’14 batch CONTENTS: • Introduction • Incoterms • Shipping Documents • Cargo Insurance • Payment modes/Letter of credit • Advantages • Challenges INTRODUCTION: • Trade: Trade is transfer of ownership of goods or services • International trade: exchange of capital‚ goods and services across international borders • Export: In international trade export refers to selling
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MANUFACTURING INDUSTRY:- Manufacturing industry refers to those industries which involve in the manufacturing and processing of items and indulge in either creation of new commodities or in value addition. The manufacturing industry accounts for a significant share of the industrial sector in developed countries. The final products can either serve as a finished good for sale to customers or as intermediate goods used in the production process. Evolution of the manufacturing industry: Manufacturing
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General Provisions about Customs Procedures Basic document is ‘Entry’ Entry’ in relation to goods means entry made in Bill of Entry‚ Shipping Bill or Bill of Export. In case of import by post‚ label or declaration accompanying goods is ‘entry’ Loading and unloading at specified places only Imported goods can be unloaded only at specified places. Goods can be exported only from specified places. Computerisation of customs procedures Customs procedures are largely computerised. Most of documents
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