[Year] IBS Administrator [PIZZA HUT: AN ANALYSIS OF SERVICES] Submitted to: Prof. K.C. Prakash Submitted By: Pallavi (07BS2758) Table of Contents Company Profile ……………………………………………………………………….02 Industry profile…………………………………………………………………………10 Major competitors profile……………………………………………………….……13 Literature review……………………………………………………………………….20 Marketing Mix Analysis………………………………………………………………..23 Marketing Mix Of Competitors………………………………………………………
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combination of KFC‚ Taco Bell‚ Pizza Hut‚ A&W or Long John Silver ’s brands. Yum Brands also shows great Corporate Social Responsibility in the industry. Yum! Ranked #337 out of 500 on Newsweek ’s 2010 Green Rankings U.S. list #62 on Corporate Social Responsibility Magazine ’s 100 Best Corporate Citizens List of 2010‚ #33 in 2009. Yum Brands has cemented their products with unique taste differentiation by making their chains the leaders in the industry. A&W is Root Beer and KFC is fried
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餐厅一直保持很高的整洁度 5. 提供儿童套餐，德克士似乎更青睐青年中年顾客 反面： 1. 产品多而杂，味道反而不如前期好 2. 新产品大多会下架 3. 人多拥挤 4. 负面新闻比麦当劳多 5. 做健康的食品必定对时间及日期有严格的要求，快餐食品无法满足 肯德基属于百胜餐饮集团。百胜集团是世界上最大的餐饮集团，在全球100多个国家和地区拥有超过3.3万家连锁店和84万名员工。 肯德基与百事可乐结成了战略联盟，餐厅固定销售百事可乐公司提供的碳酸饮料 KFC (2013). About us. Available at: http://www.kfc.com/about/ 中国快餐店 AlixPartners (2010). AlixPartners 2010 China Restaurant & Foodservice Review. AlixPartners‚ LLP‚ 2010 Thesis‚ www.alixpartners.com. China-based western fast-food chain Dicos
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Introduction: Vodafone Vodafone is a total communications provider‚ offering customers voice‚ data‚ and 3G broadband and fixed internet. Since its inception in 1998‚ the company has drawn on the global strength of Vodafone Group as well as its own in-house research and development of innovative products tailored specifically for the Egyptian mobile market. The pioneering spirit of Vodafone Egypt’s corporate structure has allowed the company to continue investing in its network services and
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in the world and not just in China. While the food is Americanized it is still a Chinese culture in which was spread around the world. Another example of globalization on food is Japan and their obsession with Kentucky Fried Chicken‚ also known as KFC here in America. Japan is so obsessed with this American food chain and food they’ve
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Colonel Sanders history. From Young Cook to KFC’s Famous Colonel Kentucky Fried Chicken‚ pioneered by Colonel Harland Sanders‚ has grown to become one of the largest quick service food service systems in the world - with more than a billion “finger lickin’ good” Kentucky Fried Chicken dinners served annually in more than 80 countries and territories. But success didn’t come easily. In 1896 Harland’s father died‚ forcing his mother to enter the workforce to support the family. At the tender age
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be a first world country. This is also the case for the fast food industry in Indonesia‚ it has become amazingly easy for local Indonesian customers to find‚ purchase and consume internationally known fast foods. Such as McDonalds‚ Burger King‚ KFC‚ Krispy Kreme. These brands have become incorporated in the Indonesian people’s lifestyle‚ even though it is completely alien compared to the Indonesian culture‚ food‚ etc.
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Opportunities 1. Kfc Malaysia KFC began with Colonel Harland Sanders. Today‚ KFC Malaysia continues to serve finger lickin’ good‚ succulent pieces of chicken. The flavourful blends of 11 herbs and spices give KFC’s delicious aroma. KFC prides itself as a fast-food restaurant that give customers great tasting chicken with a selection of home-styled side dishes and desserts to make a wholesome‚ complete and satisfying meal. In 2006‚ the successful first steps were taken to rebrand our Rasa Ayamas
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the speed of drive-trough delivery. It’s an important asset for the company. They need to be fast to satisfy its customers. Then‚ people eat more and more non-hamburger fast food. Indeed‚ the sales in these restaurants (for example Pizza Hut and KFC) have grown faster than hamburgers chain in recent years. That’s why; McDonald’s decided to create new meals‚ with wrap and sandwich‚ like the fried chicken sandwich. Finally‚ a major change in the fast food industry is the increase in the fast-casual
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find out what customers want in varying countries and successfully has implemented new stores based off the consumer research findings. Yum! brands have taken the term localization and turned it into a blueprint for success. Burchett shares that KFC has a breakfast menu featuring Chinese
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