CHAPTER 5 Choosing the type of probability sampling What you will learn in this chapter: •• •• •• •• •• •• The types of probability sampling and how they differ from each other Steps in carrying out the major probability sample designs The strengths and weaknesses of the various types of probability sampling Differences between stratified sampling and quota sampling Differences between stratified sampling and cluster sampling Differences between multistage cluster sampling and multiphase sampling
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FEATURES OF TEXT TRANSLATION IN ADVERTISING Moskvitina A.V.‚ stud.‚ Superviser: Vakurina N.A. Tomsk Polytechnic University Modern mass media have triggered the distribution of the international advertizing activity. Nowadays‚ the translation of advertising has become not only necessary but also the daily phenomenon of life of the world community. Thus‚ the knowledge of theoretical bases of the process is not only an indispensable condition‚ but also the quality assurance of the translation
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Modernism. Modernism is a movement that permeated many disciplines‚ including painting‚ sculpture‚ dance‚ music‚ literature and philosophy‚ and was influenced by politics‚ scientific and technological innovation‚ and the Industrial Revolution. In particular the development of modern industrial societies and the rapid growth of cities‚ followed then by the horror of World War I‚ were among the factors that shaped Modernism. Modernism term encompasses a variety of specific artistic and philosophical
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Analyzing a Visual Americans are bombarded with ads and public service announcements every day. They come in the forms of media including television‚ newspapers‚ and other forms as well. Because Americans are bombarded with so many ads and public service announcements‚ the composers need to have reasonable and credible arguments and keep the viewers attention‚ and to persuade them. Public service announcements are a special kind of ad whose intention is to encourage beneficial actions or donations
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Analysis of Visual Argument The site visithoustontexas.com is a website designed to attract and convince tourists to visit the city of Houston‚ Texas and to provide information about current events‚ activities‚ and places to go while visiting the city as well as hotels and restaurants. The website includes a considerable amount of images of these places and events and each of these images are accompanied by a small descriptive text which‚ if followed‚ it will redirect to a section of the webpage
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strength. Lawson describes the Drover’s wife as a ‘gaunt‚ sun-browned bush woman.’ This makes us as responders‚ imagine a woman who has had a hard life and been struggling. The Australian bush is effectively described throughout the story with the use of visual imagery. The harsh conditions of Australia are brought to our attention by ‘Bush with no horizon‚ for the country is flat.’ The author describes how there are no distinctive features. The bush is portrayed as an unfriendly places ‘nothing to relieve
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The impact of Bauhaus on advertising THE IMPACT OF BAUHAUS ON ADVERTISING HIST 140- History of Advertising October 15‚ 2013 Bauhaus: Influence of Modern advertising It is the intention of this paper to illustrate a historical timeline‚ with connections to the Bauhaus movement and its impacts on the pedagogy of the advertising industry. The German word Bauhaus essentially means “House of Building”‚ and was given birth in 1919 in the city of Weimar‚ by architect Walter Gropius
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and the girl’s hair contains yellow hue. Blue is the reflection in the window and the light on the skin. The brick texture on the façade and lips has red‚ and black appears on the dress and the staircase. Hence‚ the relationship among colors convey visual unity to the work and leads the viewer’s eyes to travel all around the
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Project Report on Advertising Effectiveness Project Report Advertising/Advertisement Effectiveness‚ What is Advertising‚ promotion of ideas‚ Basic Features of Advertising‚ goods advertised‚ Functions of Advertising‚ new product features‚ Promotion of sales‚ new product awareness‚ Consumer advertising‚ Comparative advertising Role of Advertising Effectiveness on Consumers‚ Most popular slogan‚ Sales of Coca Cola Cold drinks‚ Brands of Pepsi‚ Sales of Pepsi Cold drinks‚ effective media of advertisement
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Deceptive Advertising Description of the content area This paper seeks to examine ethics and deceptive advertisement and their inter-relatedness and its importance in the practices of corporations. The weakness of ethical practices within organization in recent times has become a pressing need for corporation if they are to effectively address the frequent occurrences or unethical and sometimes illegal practices. This paper further addresses and analyses and discuss the issues that surrounds
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