ADVERTISING TECHNIQUES AVANTE GARDE The suggestion that using this product puts the user ahead of the times e.g. a toy manufacturer encourages kids to be the first on their block to have a new toy. FACTS AND FIGURES Statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h. WEASEL WORDS “Weasel words" are used to suggest a positive meaning without actually really
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1. INTRODUCTION TO THE STUDY 1.1. ADVERTISING INDUSTRY Advertising is a form of communication used to encourage or persuade an audience (viewers‚ readers or listeners; sometimes a specific group of people) to continue or take some new action. Most commonly‚ the desired result is to drive consumer behaviour with respect to a commercial offering‚ although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company
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ADVERTISING AGENCIES ROLE‚ TYPES‚ IMPORTANCE & ORGANIZATIONAL STRUCTURE SUBMITTED BY: CONTENTS 1. INTRODUCTION 2. DEFINITION 3. ROLE 4. TYPES ON THE BASIS OF: SERVICE PROVIDED ADVERTISING MEDIUM 5. IMPORTANCE 6. ORGANIZATIONAL STRUCTURE 7. TOP 10 INDIAN ADVERTISING AGENCIES 8. SUMMARY 9. REFERENCES INTRODUCTION ADVERTISING AGENCIES: The work of a tailor is to collect the raw material‚ find matching threads‚ cut the cloth in desired shape‚ finally
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18: Managing Mass Communications: Advertising‚ Sales Promotions‚ Events‚ and Public Relations GENERAL CONCEPT QUESTIONS Multiple Choice 1. In developing an advertising program‚ marketing managers can make five major decisions known as “the five Ms. Which of the following is NOT part of “the five Ms.” a. mission b. money c. message d. media e. minimum Answer: e Page: 568 Level of difficulty: Easy 2. Today‚ advertising agencies are redefining themselves as
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POLITICAL ADVERTISING (page 87) Bolland defines advertising as the ‘paid placement of organizational messages in the media’ (1989‚ p.10). Political advertising therefore‚ in the strict sense refers to the purchase and use of advertising space‚ paid for at commercial rates‚ in order to transmit political messages to a mass audience. The media used for this purpose may include cinema‚ billboards‚ the press‚ radio‚ television and the internet. MEDIA MANAGEMENT (page 123) Media management comprises
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It was about 11:00am eastern time‚ it was warm out so I want to say maybe mid July early August. I was at work kicking it in the fitting room when I heard someone calling my name over the walkie stating that I had a phone call. Once confirming the message I hesitated before answering for I thought to myself who could this be calling me at work and not on my cell. I prayed it wasn’t some crazy customer asking me to pull outfits for them. I answered with a sigh of relief it turned out to be my boy
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Function SubMatchTest(inpStr) Dim oRe‚ oMatch‚ oMatches Set oRe = New RegExp ’ Look for an email address (not a perfect RegExp). oRe.Pattern = "(\w+)@(\w+)\.(\w+)" ’ Get the Matches collection. Set oMatches = oRe.Execute(inpStr) ’ Get the first item in the Matches collection. Set oMatch = oMatches(0) msgbox typename(oMatch) ’ Create the results string. ’ The Match object is the entire match - someone@example.com. retStr = "Email address is: " & oMatch & vbNewline
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The art depicted above is Annibale Carracci’s Head of a youth. The line form this shows is dance of curving lines and ragged‚ irregular lines. I believe that the use of these lines help to give the artwork a sense of movement that vertical lines would have been unable to produce. The shape I believe is depicted is more of an organic shape because it is irregular and curving. It appears to be much like a quick sketch without exact lines used; therefore I would define it as irregular when looking up
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RELATIONSHIP STATUS: ONLINE. FACEBOOK USED AS A MEDIUM FOR RELATIONSHIP DEVELOPMENT THROUGH ONLINE DATING. CHAPTER 1 INTRODUCTION Ever since the birth of the internet it has played an essential role in the social media. Websites were made and some of them are useful and some are harmful to us. The ones that we mainly use the most are those under the category of social networking. Long before‚ for us to be able to communicate with our relatives from afar‚ we still need to
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1. "Abbott": Firstly‚ this picture is showed with a very strong contrast in color - balck and white‚ which literally let people feel serious. Also‚ there were almost horizontal and vertical straight lines‚ which outline as well as divide the background bulidings‚ meanwhile‚ these straight lines seem to communicate an solemn emotion. Third‚ a flag of United State takes quater scale in picture‚ and it is the only moving object that allows to add jumpy rhythm in picture‚ in short‚ the flag seems to
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