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    CHAPTER I INTRODUCTION A. Background of Study This study covers the determinants of alcohol drinking among OLOPSC students. From the researcher’s observation‚ alcohol drinking is a big part of college student’s activities nowadays. Some considered it an essential part of celebrations‚ sharing problems‚ escaping boredom‚ or just discussing business matters. Identifying the influential persons and causes why OLOPSC students drink alcoholic beverages will help us understand and relate to

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    Theoretical Framework

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    STRAIN THEORY Strain theory was introduced by Robert Merton in the early 1930s in his study of wealth. He asserted that whenever a gap or discrepancy between individuals’ aspirations and reality exists‚ frustration will ensue‚ and individuals will be more likely use illegitimate means to accomplish their goals . In the 1990s‚ Agnew expanded this theory to apply more broadly to economic aspirations. Agnew argued that people who experience strain are more likely to experience frustration or anger

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    Page ii of 8 ABSTRACT The empirical research study aimed at presenting a research finding and result on the impact of brand loyalty on performance of the FMCG markets. The primary objective of the study was to explore why loyalty developed in FMCG markets from the consumers’ perspective was the determining and sustaining factor high volume sales within the industry. A problem statement for embarking on the research study further established the empirical research study for on the impact of brand loyalty

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    concept Brandequityas a relational TimAmbler (in Received revisedform):22nd February‚1995 Tim Ambler is Grand Metropolitan Senior Research Fellow at the London Business School‚ where his prime focus for research and teaching is the management of international brands. Before taking up his appointment he was Joint Managing Director of lnternational Distillers and Vintners Ltd. He is also a consultant to the Grand Met‚ The Century Council in Los Angeles and smaller companies for strategy

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    PROJECT REPORT ON “STUDY OF INFORMATION TECHNOLOGY IN MARKETING” Submitted in Partial Fulfillment of the Requirement for the Award of Degree Master of Business Administration (M.B.A) To R.T.M Nagpur University‚ Nagpur For Academic Year: 2010-11 Submitted By Minal M. Awari Under the Guidance of Dr. S. W. Ghatate Submitted Through Wainganga College of Engineering & Management Near Gumgaon Railway Station‚ Dongargaon‚ Wardha Road. Nagpur Year: 2010-11

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    BUS3004 Research Worksheet (Template) Purpose: The worksheet’s purpose is to guide the steps for efficient Capella Library and Internet searches to find and paraphrase reliable‚ credible resources relevant to your research paper topic. This worksheet will lead you through the steps by doing Part A for Unit 3 and Part B for Unit 4. Your efficient‚ effective research will assure a solid‚ strong drafted paper for Unit 5. By completing this worksheet‚ you will have at least six paragraphs done

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    Motor Vehicle Air Pollution: Public Health Impact Introduction: Air is an important natural resource providing the basis of life on earth. The air in the atmosphere provides oxygen to plants and animals by virtue of which they are able to live. It is therefore important to have good quality air for various activities. However‚ this is becoming increasingly difficult in view of large scale pollution caused by the industrialization of society‚ intensification of agriculture‚ introduction of

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    A factor that contribute to the increasing number of students From Marigondon National High School Who Cut Classes: Its causes and effects A Research Paper presented to the class of Mrs. Mae Zafra Marigondon National High School In Partial Fulfillment of the requirement for the subject English IV by Kenneth Lloyd Varquez Sagarino January 24‚ 2013 I. Approval Sheet In a Modern day of technology new gadgets and

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    Volume : 1 | Issue : 10 | October 2012 ISSN - 2250-1991 Management Research Paper A case study on Customer Relationship Management at Big Bazaar in Surat city *Deval B Patel * Assit. Professor‚ Dept. of Food Business Management‚ College of FPT& BE‚ Ananad Agricultural University‚ Anand - 388110 ABSTRACT Customer relationship management (CRM) can help organizations to manage customer interactions more effectively to maintain competitiveness in the present economy. As more and more

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    Mckinsey 7s Framework

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    http://en.wikipedia.org/wiki/McKinsey_7S_Framework The McKinsey 7S Framework is a management model developed by well-known business consultants Waterman and Peters (who also developed the MBWA-- "Management By Walking Around" motif‚ and authored "In Search of Excellence") in the 1980s. This was a strategic vision for groups‚ to include businesses‚ business units‚ and teams. The 7S are structure‚ strategy‚ systems‚ skills‚ style‚ staff and shared values. The model is most often used as a tool to

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