(3): 37–46. * Shih Jung Wang‚ Lily Shui-Lien Chen‚ (2011)‚ Consumers’ attitudes towards different product * category of private labels * Kambiz Heidarzadeh Hanzaee‚ Sara Ghafelehbashi‚ (2012)‚ The Role of Product Involvement‚ Knowledge‚ and Perceptions in Consumer Purchase Behavior of Counterfeits: Perspective Islamic Country. J. Basic. Appl. Sci. Res.‚ 2(1): 418-425. * Roberta Hupman‚ Judith Lynne Zaichkowsky‚ (1995)‚ Brand imitation and the consumer: an ethical perspective‚ European Advances
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Examining Perception and Attitude of Customers Toward Two Online Travel Portals YATRA.COM & MAKEMYTRIP.COM A SYNOPSIS SUBMITTED TO THE DEPARTMENT OF TOURISM & HOSPITALITY MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY‚ CHEHRU BY: NIPUN GUPTA‚ BHANU PARTAP & ASHWINI UNDER THE SUPERVISION OF MR. SANJEEV SHARMA DEPARTMENT OF TOURISM & HOSPITALITY MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY‚ CHERU INTRODUCTION The OTA (online travel agency) business in India is currently
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Explain the importance of customer satisfaction in service organisations The aim of this essay is to explain the importance of customer satisfaction in service organisations. Clear meaning of the customer satisfaction has been provided along with the causes and results from the effective implementation. J. Heskett ’s "service-profit chain" model has been used in order to understand the relationships between profitability of a service organisation with customer satisfaction and loyalty and the outcomes
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Customer Care 2013 The importance of Empowerment in Customer Service Management The importance of Empowerment in Customer Service Management Introduction: Empowerment: As mentioned above the very few number of employees at Dubai Judicial Institute‚ is one of the factors which entails the necessity of implementing “Empowerment”‚ that’s besides to the Leadership style and management system at the institute which indeed supports this approach. Dubai Judicial Institute Leadership
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cool tops of her arms”. From the amount of detail he used to describe the girls‚ I deducted that this was a distracting sight to him‚ along with the rest of the store’s customers who stared at them in disbelief. As he watched the girls‚ he accidentally rings up a customer’s box of HiHo crackers twice in a row‚ causing the customer to become incredibly agitated that he is not giving her his full attention. Sammy hardly pays any mind to the woman’s agitation and watches the girls idle into the meat
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Statement of problem The study was conducted to identify the customer perception about the private label brands at the Big bazaar. The study was limited to the private label brands in the food‚ apparels and the electronics section. The research was mainly conducted to identify various factors which influenced the buying behaviour of the private label brands. The study also intended to identify the demand for certain products which the customers would prefer to buy if included in the private label category
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INTRODUCTION Consumer Perception Definitions Customer and Consumer -The term “customer” is typically used to refer to someone who regularly purchases from a particular store or company .The term "consumer" more generally refers to anyone engaging in any of the activities used in definition of consumer behavior. Therefore‚ a customer is defined in terms of a specific firm while a Consumer is not the individual buyer-The most commonly thought of consumer situation is that of an individual
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Pakistan Journal of Nutrition 1 (2): 85-88‚ 2002 © Asian Network for Scientific Information 2002 85 Chefs’ Perception of the Importance of Nutrition in Menu Planning Lesley J. Johnson *‚ Carola Raab ‚ Elena Champaner and Carolyn Leontos 1 1 2 3 Department of Food and Beverage Management‚ University of Nevada Las Vegas 1 Department of Hotel Management‚ University of Nevada Las Vegas 2 College of Cooperative Extension University of Nevada‚ USA 3 lesley.johnson@ccmail.nevada.edu Abstract: This
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CONSUMER BEHAVIOUR ASSIGNMENT CALGENE CASE: STRATEGY TO CHANGE PERCEPTION INTRODUCTION Tomatoes are currently a commodity product. Calgene is trying to bring in differentiation in a commodity market through a differentiated product using genetic modification methods. Calgene intended to market the genetically modified tomatoes under the brand name of Mac Gregor Tomatoes to end consumers and the seeds under the FLAVR SAVR brand to the farmers. As the first bioengineered produce to clear regulatory
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Managing customer perceptions of the business environment for competitive advantage By: Toni Hilton‚ PhD Westminster Business School‚ UK and Warwick Jones‚ PhD University of the West of England‚ UK Journal of Customer Behavior‚ 2010‚ Vol. 9‚ No. 3‚ pp. 265-281 Article Summary Per Bendapudi and Berry‚ the environmental influences consumer behavior but does not influence consumers’ trust. Organizations have to research extent of how their marketing environment creates customers’ perceived behavior
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