Diffusion of innovation and persuasion Diffusion‚ What is it? “Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system.” “Diffusion is a special type of communication concerned with the spread of messages perceived (or understood) as new ideas” 2 Main Elements of Diffusion 1. 2. 3. 4. An innovation Channels of communication The spread and speed of the idea over time The social network and individuals who
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Growth and Innovation Weekend 1 Growth Imperative Gross Sales - $100 Desk John gets commission - $20 Net Sales - $80 All anyone cares about in growth is NET – Don’t site gross sales (shark tank! Hates this ) * Evidence that once a company’s core business has matured‚ new platforms are hard to come by * Roughly 1-in-10 companies are able to sustain growth for shareholder value * Attempt to Growth causes corporation to crash * Equity markets demand that companies grow but
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Marketing Innovation Strategy Marketing Innovation is a multifaceted occurrence‚ which can be operated in different ways. According to Doyle (1998) “Innovation in marketing is the latest analysis of the best practice and a unique collection of the empirical material describing both systems innovation and the launch of new product.” Refer to the article of Danaya Thongsima‚ the innovation studies have been composed of several diverse groups of researchers such as economists‚ management technologies
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SOCIAL INNOVATION Solar Bottle Bulb Agenda • Introduction • Social Product • Social Geography • Social Need • Social Solution • Actors / Ingredients • Standard Product • Collaborations • Success Story • Scalability Product • Solar Light bulb: Innovator is ILLAC DIAZ • Soda bottle solar light that • reflects light to as much as 50 or 60 watts made from a 2 litre transparent plastic soda bottle(PET) filled with water and bleach. • When inserted through the roof of a house‚
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The Innovation Value Chain of Outbound Open Innovation Yan Ailing1‚ Jiang Hong2 School of Business Administration‚ Zhejiang Gongshang University‚ Hangzhou‚ China. E-mail: alyan@foxmail.com. 2 Institute of Policy and Management‚ Chinese Academy of Science‚ Beijing‚ China. 1 Abstract Open innovation is the focus of academic attention. As one type of open innovation‚ outbound open innovation is central to the survival and growth of firms‚ and ultimately to the health of the economies of which they
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Technische Universität Berlin Faculty of Economics and Management Chair for Technology and Innovationmanagement Case 1: From Imitation to Innovation: Zongshen Industrial Gr. By Willy Shih & Nancy Hua Dai Case Seminar on Strategic Innovation Management Summer Term 2011 Name: Simon Delcourt Marc Esslinger Dennis Fakner Matriculation Number 337929 337772 331557 #Words: 399 Question 1: Originally‚ Zongshen sold engines for motorcycles which were mainly knock-offs Japanese motorcycle
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Organisational Transformation in Practice Department of Accounting and Information Systems BB315O15S Academic Year: 2011/ 12 Semester/Trimester: 2 Contents 1. Key Information 2 2. Introduction to the Module 2 3. Intended Learning Outcomes 3 4. Outline Delivery 3 4.1 Attendance Requirements 4 5. Assessment 4 6. Assessment Criteria and Marking Standards 8 7. Assessment Offences 11 8. Learning Resources 11 8.1. Library 17 8.2. Other Resources 17 9. Module Evaluation
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INNOVATION AND CHANGE 31 A. Define creativity. Explain its relationship to organizational innovation. B. Briefly describe the typical pattern of technology cycles that occurs during technological innovation. C. What are innovation streams? Describe a typical innovation stream. D. How are technology cycles and innovation streams related? E. What are creative work environments? What does a manager need to do to develop and manage creative work environments? Provide examples. INNOVATION
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Innovation in Apple‚ Inc. Part I: Thinking a technological innovation Apple Inc‚ is incorporated in 3 January 1977 as a multinational corporation which serves as a manufacturer and designer in the consumer electronics sector. Their focus point is production‚ marketing and support service of personal computers‚ computer hardware and software portable mp3 players‚ portable video players and finally mobile phones with the multimedia function. The company is located in USA‚ California‚ Silicon
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COMPLEXITY As an organization grows‚ there is a necessity to grow from generalist to specialist organization. Organization structure is all about grouping the people and the tasks in the best way‚ that tells them what to do and what not to do. In small organizations‚ there is random communication amongst people‚ but in large organizations communication clustering starts happening. People start clustering‚ communicating with people depending on their need. For example‚ Sales people cluster with
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