International Journal of Business Research and Development ISSN 1929‐0977 | Vol. 2 No. 1‚ pp. 18‐27 (2013) www.sciencetarget.com Corporate Social Responsibility: Driving Forces and Challenges Anupam Sharma* and Ravi Kiran Thapar University‚ Patiala‚ India Abstract Corporate social responsibility (CSR) is gaining more and more importance day by day. CSR is not only drawing the corporate magnates into its circumference‚ but is also luring educationists‚ social activists
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student for his/her thesis or research project. (In movies) The hero is directly told by the heroine that he is her “ideal man”. Secondary data: Data collected by someone else for some other purpose (but being utilized by the investigator for another purpose). Examples: Census data being used to analyze the impact of education on career choice and earning. # Advantages of Primary Market Research 1) Targeted Issues are addressed. The organization asking for the research has the complete control on
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Introduction The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men‚ women‚ and children (Yahoo Market Guide‚ 2001). Under the Gap‚ are the Old Navy and Banana Republic brands (Yahoo Market Guide‚ 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from seventeen to twenty-five years old (Cosmopolitan‚ 2000‚ p. 2). The typical family life cycle for a Gap customer
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Market Equilibrium Process Zachariah Barrientos ECO/561 Mathewos Kassa March 16‚ 2015 This week presents the opportunity to learn the maintenance and process of market equilibrium. This assignment will present the Market Theory and its affects on surplus‚ shortages‚ and supply and demand. Real estate in the United States (Manausa‚ 2014) is a market that has a supply of products in demand. The attached graphs will show the increase in demand with a supply equalizing‚ the supply equalizing
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with. It is important to understand these determining factors as it will help marketers decide on the content of marketing collaterals for airline consumers. A better understand of the target market ensures successful marketing campaigns‚ which might lead to future sales. The objective of the research is to determine the various elements consumers consider before making a purchase‚ and which they rank as their top priority. 2. LITERATURE REVIEW 2.1 Consumer Behaviour To better understand
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D2: Make justified recommendations for improving the validity of the marketing research used to contribute to the market development on a selected organisation’s marketing plans The organisation I have chosen to look at is Nike. The market research methods that they use are; street surveys‚ questionnaires and focus groups. When gathering market research‚ it is important to make sure that the data you get is valid‚ meaning it is trustworthy and reliable. By ensuring that the information is valid
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Research Brief Contents: 1. Background 2. Project Rationale 3. Objectives 4. Outline of Possible Method 5. Reporting and Presentational Requirements 6. Timing 1. Background Systems Interiors began trading in 1986 as the office furniture supply division of the BDS group of companies. BDS Group Ltd is the parent company of the BDS group of companies‚ the first of which was formed in the early 1940’s. The Group’s business activities include construction‚ house building‚ shopfitting‚ window and
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DEPARTMENT CONTENTS TITLE PAGE 1 LIST OF FIGURES AND TABLES 2 1. Executive Summary 3 2. Introduction to Changi General Hospital‚ Singapore 4 3. Situation Analysis 3.1. SWOT Analysis 3.2. Target Market Segmentation 3.3. Positioning 5 - 8 5 - 6 6 - 7 7 - 8 4. Marketing Objectives 8 5. Services Marketing Audit 8 - 11 6. Recommendations 11 - 14 7. Conclusion 14 REFERENCES 25 - 30 APPENDICES 15 - 24 16 17 - 19
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References: ❖ WEBSITES: www.evereadyindustries.com www.wikipidea.org ❖ Business Research Methods – Donald R Cooper‚ Pamela Schindler
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summary The purpose of this research report is to find out whether customers are interested in an online hypermarket. To analyze this‚ the research is divided in three topics. The first one discusses the interest from customers to buy online. The second looks at drivers and barriers for people to buy online. Finally‚ the third topic investigates the different product categories that Caddyhome should include in their assortment. To analyze these topics‚ a market research was conducted through a face
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