Fast MovinFastMovingConsumerConsumerGoodsGoods (FMCG)(FMCG) 1 Dissertation Report On Buying Behavior of FMCG Products Submitted To: Submitted By: Prof. R.P.Singh Vandana Chandra Director (ABS) MBA (Agri-Business) AMITY University AMITY UniversityLucknow Campus Lucknow Campus Under the supervision of: Mr. Ashish Chandra Faculty Guide (ABS) AMITY University Lucknow Campus Acknowledgement I consider my proud privilege to express deep sense of gratitude to Prof. R.P.Singh for his
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Importance of Communication Skills to Students There were times that you were having trouble in communicating‚ don’t worry we have all been there. You can’t get a job having poor communication skills or maybe you have a job and it might affect the productivity of the company if you have poor communication skills. It is important to know what are the reasons behind of poor communication skills‚ especially to us‚ students who are the future workers. Poor communication skills on students
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MARKETING STRATEGIES FOR ENHANCED CUSTOMER SATISFACTON AT BIGWAYS LIMITED 1.0 Introduction Bigways Limited is a manufacturing and distributing company of a unique pesticide that no other company manufactures in the whole of East Africa and has been operating in Kenya for the last six years. The company’s smallest package size of their products is 5kg‚ and they open for business from Monday to Friday between 9am to 4pm with a one hour lunch break. Additionally‚ the employees of Bigways have been
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Marketing and Sales Management MBA 750 Green Meadows Travel and Tourism < Marketing Plan> Dr. Mamoun Akroush 1- Executive Summary and brief history Green Meadows Travel & Tourism founded in 1995 under the ownership of Naori Group‚ it is a multiple function company offering a wide range of travel and tourism related services using two different business modules; by which it provides services to the public on behalf of suppliers such as airlines‚ car rentals‚ hotels‚ and package
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Case Study Buy Less: How Some Companies Profit By Asking You To Spend Less Abhishek Sharma Olena Sepyahina Pranyudh John Meesa Praveen Sharma GBMP 502 Professor Suzanne Ross March 19‚ 2013 Table of Contents I. Market Analysis II. Target Market III. Competitive Analysis IV. Positioning 1. Customer-Focused Value Proposition 2. Perceptual Map 3. Brand Mantra V. Extrapolate 1. Brief description of the product line 2. Market Share of Tide 3
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The Importance of Internal Communication For Business In order to attain the goal that it strives to achieve‚ an organization must have committed employees who are working towards a common goal. An effective internal communication makes employees understand a company’s vision‚ value‚ goals and objective. (Procter-Rogers‚ 2006). The understanding of what the company is trying to achieve and what is its role in that goal will align the employees with the company goal’s and business strategy
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our love life. Our goal is to position this program as a quality social experiment‚ and we did so by providing you with modern‚ high quality material to promote this program. This press kit will provide you with information about Eyeworks as a company and our previous successes‚ a poster and flyer which can be used as promotional material‚ the slogan of Adam wants Eve and why this slogan fits this format perfectly‚ a concise piece of text which can be used for press releases and a draft for the
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Communication is one of the most important things companies need to succeed. Communication problems in your company can cause severe problems personally and professionally. The biggest barriers for communication problems in companies are miscommunication due to confusion‚ using insufficient or inappropriate communication tools and using poor communication techniques‚ such as poor listening skills‚ and poor body language (“Duggan”‚ 2012). It is imperative that these problems be found‚ fixed
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Current Events in Business Research RES/351 December 16‚ 2013 Saba Tahmassebi In my current position I work at our local cable company in the Quality Department. My team not only reviews calls on call center employees but we also work with Corporate Escalations. Our process for all escalation starts out with researching the complaint; make contact with the customer and finalize a resolution that hopefully satisfies the customer. When researching the complaint from the
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Technological Educational Institute of Athens essay for Communication in Business and Tourism to prof. Katsoni “Advertising in a complex of marketing communications” by Yulia Shmakova spring semester 2014 Introduction: Looking through information on the Internet for the subject chosen by me‚ I met a number of interesting sites in which the questions connected with development of advertising in the sphere of tourism and advertising as a whole were taken up. Me similar information
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