CREATE A WINNING BRAND THROUGH EXPANDING BRAND EQUITY Prepared By A.P Narasinghe Reg No. Driving Brand For Results June 2013 Examination Postgraduate Diploma In Marketing SRI LANKA INSTITUTE OF MARKETING Acknowledgements I am heartily thankful to Mrs. Tharangi Wijethunga‚ whose encouragement‚ supervision and support from the preliminary to the concluding level enabled me to develop an understanding of the subject. I would also like to thank to Mrs. Indika and the supporting
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Gladys Moore Week 2 Assignment Public Policy Formation and Implementation-PA582 March 10‚ 2011 In the last two weeks the Dooly County School System is faced with uncertainty in planning for the 2011-2012 school year‚ along with other systems in the state of Georgia. The issue involves one of the latest proposals by Governor Nathan Deal of cutting Georgia Pre-K and Hope Scholarship programs. Governor Deal has proposed these major changes because both programs are paid for with proceeds from
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North Bronx Cardiology and Associates Computerized Physician Order Entry Implementation - An Overview- Sandra J. Cruz-Marti Mercy College Abstract The 111th U.S. Congress enacted ‘The Health Information Technology for Economic and Clinical Health’ (HITECH) Act under title XIII of the ‘American Recovery Act’ of 2009 for the adoption of ‘Electronic Medical Record’ (EHR) systems to the healthcare industry to improve the quality of health care‚ reduce costs and improve efficiency. ‘Health Information
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been considered by Iranian great organization in recent years. To that end‚ many large organizations in this country try to run ERP implement projects. Number of projects failed because of challenges and difficulties which were faced in way to implementation ERP. Perhaps reasons can be find in terms of domestic Iranian organization such as corporate culture‚ education‚ organizational readiness for ERP‚ infrastructures‚ management and general condition of the country such as political constraints
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Contents 1.0 Situational Analysis Error! Bookmark not defined. 1.1 Current Marketing Mix Error! Bookmark not defined. 1.1.1 Current Product Error! Bookmark not defined. 1.1.2 Current Price 1.1.3 Current Distribution 1.1.4 Current Promotion 1.2 Environmental Scanning 1.2.1 Political/Legal Environment Error! Bookmark not defined. 1.2.2 Economic Environment 1.2.3 Social/Cultural Environment Error! Bookmark not defined. 1.2.4 Technological Environment 1.2.5 Natural Environment 1.2
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Marketing Plan: Part B Prepared for Vivian McDonald Table of Contents Key Issues There are various key issues present with regards to the marketing plan of Vitalyze. These were detailed in Part A of this report. These various issues that are present will guide the numerous marketing strategies that will be detailed in this section of the marketing plan. Perhaps the most important of these key issues present is the issue of how Vitalyze will gain and market a competitive
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and images in magazines‚ newspapers‚ and on billboards‚ websites‚ radio and television. The challenge of the marketer is to find a hook that will hold the subject’s attention. In helping to achieve this‚ use of celebrity endorsers is a widely used marketing strategy. celebrity endorsement in advertisement and its impact on the overall brand is of great significance. Although this sounds pretty simple‚ but the design of such campaigns and the subsequent success in achieving the desired result calls for
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Case Studies on E-procurement Implementations Italy New South Wales New Zealand Scotland Western Australia Case Studies on E-procurement Implementations Italy New South Wales New Zealand Scotland Western Australia © Commonwealth of Australia 2005 ISBN 1 74082 091 6 ISBN 1 74082 092 4 This work is copyright. Apart from any use as permitted under the Copyright Act 1968‚ no part may be reproduced by an process without the prior written permission from the Commonwealth. Requests and enquiries
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Competitors Analysis Table (Dettol‚ Life Buoy and Kirei Kirei)………………………….Page 8 5) SWOT and PEST Analysis - SWOT…………………………...…………………………………………………………….Page 9 - PEST…………………………...……………………………………………………Page 10 & 11 6) Marketing Objective……………………………………………………………………….Page 12 7) Marketing Strategy - Four Ps and their strategy - Product…………………………...………………………………………………………….Page 12 - Price and Promotion…………………………...…………………………………….Page 12 & 13 - Place………………………...……………………………………………………….Page 14 & 15
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