Exam Review: The Practice of Public Relations – 10th Edition 50 questions Chapter 1-5: Chapter 1: 4 MC‚ 4 TF • PR differs from publicity‚ advertising‚ and propaganda. • Definition of Public Relations – 1st class notes o Public Relations is the management of communication with in an organization and its partners/publics. • RACE – research‚ action‚ communication‚ evaluation • ROSIE- • RPIE- research‚ planning‚ implementation‚ evaluation. Public Relations as Management Interpreter •
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LS22442 Mass Media Tutorial Weeks 4 and 5 WEEK 4 The Mass Media in China Read the text (translation) paras. 1-38 for Week 4‚ before your tutorial; watch the first half of the documentary in class‚ then answer the questions at end. First anniversary of China’s entry to WTO (2002) RTHK: Impact on the media Ru shi yi zhou nian(入世一周年) HC427.95 .R83 2003 (local tv) Vol.2 RTHK Soundtrack: mainly Cantonese‚ some Putonghua (with Chinese subtitles)‚ some English Introduction (Trans. D.B. Hunter)
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COMU3223 CRITICAL ANALYSIS OF THE INFLUENCE OF MEDIA OWNERSHIP Does media ownership matter? In an age of freedom of information and the individual right of free speech‚ are the owners of media agencies and outlets really agenda setters and gatekeepers of information? A review of current communication and political economy literature concludes that media ownership does matter. Although predominantly subtly and indirectly the owners of the media outlets do still steer public opinion and build the
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Mass Media Culture Today’s media portrays life in many different ways‚ such as sitcoms‚ dramas‚ and comedies. The show I chose to observe was Switched at Birth. In the show‚ I observed issues that are common throughout many families. To compare the show’s interactions‚ I decided to go to the mall and observe everyday life interactions between other people. For this project‚ I chose to watch Switched at Birth‚ an ABC family series. This show involves two families that had their daughters switched
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“Spectacle” in the mass media definition is required in order to advocate any form of activism in our world today. We have created a culture that requires this alteration in order for any story to be considered. Everybody is looking at what the next most exciting story is. Sadly‚ because of competition in media‚ stories are often distorted to become visually dramatic because of “our belief that truth and power belong to those who tell the better story” (Lowe 320). Using “spectacle” is very effective
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Phoenix Material Media Convergence Worksheet Write brief 250- to 300-word answers to each of the following: Questions Answers What is meant by the term media convergence with regard to technology‚ and how has it affected everyday life? Media convergence means that the lines are getting blurred between the traditional forms of media and they are almost becoming one. A decade ago‚ there were clear differences between print media‚ TV‚ the internet in general and social media in particular.
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What was the major development in evolution of mass media in the 20th century The mass media included television‚ radio‚ newspaper and telephone. Before television‚ there was morse code‚ but later the telephone came in to play‚ people decided that it was much easier than waiting for a telegram. Before the invention of television there was the radio‚ this was considered the main form of entertainment for a family‚ the radio contained talk shows and advertisements read over the radio from
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government does regulate some things with the media but at the same time realizes that some things fall under the 1st amendment. In this essay I will discuss many parts of the media and some of its past. I will go into the history of the media‚ the role of television‚ political campaigns and the media‚ government and the media‚ regulation of the media‚ and bias in the media. I will also discuss why the media is so important to our country today. The mass media performs a number of different functions
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81327 2 October 2010 Mass Media and Sports: Riches to Rags‚ Rags to Riches What parent would want their kid to say‚ “I want to grow up to be just like Ray Lewis. I want to play as hard as him‚ win Super Bowls like him‚ and even be indicted on murder charges like him!” No parent would‚ but it’s not at all wrong for a juvenile to say they want to play like the 10 time NFL pro bowler and two time NFL defensive player of the year. At the same time‚ it’s not wrong for the mass media in sports to be reporting
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Effects of Mass Media During the last century there have been many developments in the evolution of media. The biggest probably being computers and the internet. Computers used to be just giant‚ chunky‚ boxes with a screen‚ a keyboard‚ and a mouse. They were slow as a snail and the graphics were not of the best quality. Now a days‚ we have slim and sleek screens that can be completely touch censored‚ and voice typing. As well as faster performance and processing‚ high-definition and high quality
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