Macro-environment Analysis on AirAsia and its effect on Marketing Decision Making | Prepared by Gajanayagam Jeyasundram | | | | This paper looks at a comprehensive macro-economic analysis using PESTEL and how it influenced marketing strategy and initiatives at AirAsia. | Table of Content | Content | 1.0 | Introduction * 1.1 Company Background | 2.0 | Macro-environment Analysis * 2.1 Demographic Factors * 2.2 Economic Factors * 2.3 Natural Factors * 2.4 Technological
Premium Southeast Asia
I. INTRODUCTION 1.1 Background of the Study One of the most important things to remember when you have a business or a company is keeping records. Monitoring bills and payments are very important. People are assigned to different positions such as cashiers‚ treasurers‚ finance managers and others that involve handling money. Without such records‚ a company will not be able to keep track of their transactions‚ which would lead to negative results such as being broken or having more expenses
Premium Proposals Money Payment
BUSINESS ENVIRONMENT | |After discussing the meaning of business environment‚ now we will discuss the various components of business environment. The various components of business environment are- [pic]External environment consists of those factors that affect a business enterprise from outside. External environment includes shareholders‚ competitors‚ customers‚ society‚ government laws and regulations‚ policies and technology. External environment is generally classified into micro environment and
Premium Economics Business Ecology
..............................2 1.1) SITUATION ANALYSIS..........................................................................2 2) MACRO ENVIRONMENT- EXTERNAL ANALYSIS.........................3 2.1) PESTEL.....................................................................................................3 3) MICRO ENVIRONMENT- EXTERNAL ENVIRONMENT................6 3.1) PORTER’S 5 FORCES.............................................................................6 4) MARKET SEGMENTATION
Premium Brand Brand management Marketing
Title: Of Mice and Men Author: John Steinbeck Protagonist: George and Lennie Antagonist: Curly‚ Society Themes: The Predatory Nature of Human Existence‚ Fraternity and the Idealized Male Friendship‚ The Impossibility of the American Dream‚ Friendships‚ Isolation‚ Confinement Quotes: “We know what we got‚ and we don’t care whether you know it or not.”‚ “I got you to look after me‚ and you got me to look after you‚ and that’s why.”‚ “Maybe ever’body in the whole damn world is scared of each other
Premium Of Mice and Men John Steinbeck
According to some researchers almost 56% of students in 2008 indulge in cutting class in a single week‚ especially now when most of the teens are more careless on their actions and having no doubts to do‚ what they want to do? Student Attendance Monitoring System is a gate pass management system with a network-based system that will monitor the presence of the student inside the campus and directly send information to their parents/guardian regarding the absence or the cutting of a class of their
Free High school Education College
Child Study and Classroom Based Observation Should We Make Time To Watch and Listen? Introduction The traditional place for assessment within teaching is at the end of a topic or significant time period when the teacher wishes to know how much information students have retained. This form of assessment often takes the form of a written test that is designed to give students a grade or level. Many researchers‚ however‚ believe that teaching and learning is a cyclical process that begins
Premium Education Learning Educational psychology
Introduction: "Marketing is marketing‚ irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries‚ perhaps the differences are in fact more marked? Intends to spark
Premium Marketing
I. INTERNAL ENVIRONMENT: ORGANIZATIONAL ANALYSIS Corporate Structure. Mercedes-Benz corporate structure is representing eleven different departments‚ with an average of four core practice areas in each. Let’s start the discussion of the corporate structure by considering Corporate Communications Department. This department works on cultivating a positive news-media image and manages internal communications to retails. . Whenever Mercedes-Benz owners are in need of answers on their questions
Premium Marketing
the macro environment‚ can be identified and examined. These There are a number of common approaches how the external factors‚ which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according
Premium PEST analysis SWOT analysis Law