Business Horizons (2005) 48‚ 431 — 441 www.elsevier.com/locate/bushor Integrated marketing as management of holistic consumer experience Shu-pei Tsai Department of Public Relations and Advertising‚ Shih Hsin University‚ Taiwan (116) No. 1‚ Lane 17‚ Sec. 1‚ Mu Cha Road‚ Taiwan‚ ROC KEYWORDS IMC; Experiential marketing paradigm; Holistic consumer experience; Brand value structure Abstract In a bid to combine the two major perspectives (strategic communications and strategic brand management)
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billion deal for Nokia’s phone units is an attempt to catapult the company up the ranks in the smartphone market‚ which has been dominated by more established players‚ like Apple and Google. Microsoft has agreed a deal to buy Nokia’s mobile phone business for 5.4bn euros ($7.2bn; £4.6bn). Nokia will also license its patents and mapping services to Microsoft. Nokia shares jumped 35% on the news‚ whereas Microsoft’s fell more than 5%.The purchase is set to be completed in early 2014‚ when about
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POLITICAL RISK IN INTERNATIONAL BUSINESS The term business normally refers to the act of doing any transactions that ends up in earning or losing money. The act that is ending up in financial implications is called business. This business can be considered as a result of collective commercial transactions of all types involving government‚ private‚ corporate‚ individual or a group of individual‚ and so on. Anyone involve in the business usually undertakes such operations only for the purpose
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Importance of psychology in bussiness..... I think psychology plays an important role in business there are many ways to utilize psychology in your business...if you have any concept about psychology of human being its easy for you to undersand the nature of your investor either he is optimistic or passimistic so at this level you can make him feeling more comfortable while investing in your business.When we are on any job interview its too much helpfull to us knowing psychology.We may observe their
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Amanda Hamilton November 30‚ 2010 The Importance of Ethics in Business Part of being a fair and effective manager is making good decisions. Knowing what is right is very important to personal and business ethics. However‚ doing what is right is critical to personal and business ethics. A strong unwavering commitment to your core values and guiding principles of your business or organization will lead to the right ethical decisions and actions. In the absence of these actions‚ all one has is
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My Implications and Learned Lessons in Business Negotiation Being a salesperson like me‚ I must admit that it is a tough marketplace out there and strong negotiating skills are fundamental to achieving and more importantly sustaining career and business success‚ particularly within a competitive sales and marketing environment. Those of us who want to achieve better results‚ both at work and in our private lives‚ need to develop effective negotiating skills. It is worth to bear in mind that if
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Importance of marketing to business Table of contents Introduction 3 Importance of marketing to business 3 Conclusion 5 Reference list 7 Introduction Marketing has become more and more important‚ especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches‚ it is asserted that marketing starts with a real customer need. Classic marketing‚ has‚ nonetheless‚ focused on making the need that will draw
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Importance of Business Communication In business‚ reputation and credibility need to be built up in order to get clients’ trust and confidence. Having a sense of professionalism will bring a lot to the business‚ especially in a long term relationship with employees and clients. There is a need to make sure that every business deal is attended to promptly. Business communication encompasses not only communicating with external contacts but also with employees within the organization. This will
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inequalities between both parties • Belittle your informal gift at visit (“It’s only a token but..”) Cultural Awareness and Business • Canadian firms going global must determine the cultural differences • Decide whether or not their business can adapt to foreign culture Extent of foreign operations • Level of cultural awareness will depend on how much business a company does in foreign country • Primary domestic operations that export do not need to care •
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helped workers in business perform their jobs more efficiency‚ since their introduction in the 1980s. Routine functions such as sending memos can instead be done by email. Workers can research information from the Internet with a click of the button. The importance of computers in business also has many other positive benefits in the work force. Effects: The importance of computers in business includes money saved for various business activities. For example‚ a small business can maintain a database
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