Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. The major reason as to why Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics was to repair their image before the Olympics. Several agencies around the world were invited to discuss a contract with Chinese officials about the pre-games PR strategies‚ media training‚ and market research on Western perceptions of China. This was done
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In 776 B.C‚ the first Olympic Games occurred in Olympia. The Olympic Games was a part of a religious festival and in honour of the leader of the Greek Gods‚ Zeus. Only men‚ boys and unmarried girls were allowed to attend and compete in the games. If a married women was at the Olympic Games‚ they would be punished expect if they just owned a horse in the chariot race. This event held every four years and approximately 50 thousand people came all over the Greek world to watch and also take part. In
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| The London 2012 Olympic Games | The LOCOG’s Ticket Pricing Strategy | | | | Contents 1. Introduction 2 2. Setting the price 2 2.1. Selecting Pricing Objectives 2 2.2. Determining Demand 3 2.3. Estimating Cost 3 2.4. Analysis of competitor’s costs/prices/offers 3 2.5. Selecting a pricing method 4 2.6. Selecting a final price 5 3. Pricing and Distribution Strategy 5 4. Analysis 5 4.1. Limitations 5 4.2. SWOT 5 4.3 Marketing Mix 5 5. Summary/Conclusion 5
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The Ancient Olympic Games is a series of competitions held between representatives of several city-states from Ancient Greece‚ which featured mainly athletic but also combat and chariot racing events.[1] The origin of these Olympics is shrouded in mystery and legend.[2] One of the most popular myths identifies Heracles and his father Zeus as the progenitors of the Games.[3][4][5] According to legend‚ it was Heracles who first called the Games "Olympic" and established the custom of holding them every
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The 1936 Olympics have become a mere footnote in history‚ remembered mostly for the heroics of Jesse Owens. The events that followed in Germany‚ namely the Holocaust and World War II overshadowed the Berlin games. However‚ it is very important to note that a world gathering like the Olympics could take place in a country that was in the process of eliminating an entire race of people. These games were used by the Nazis as a huge propaganda effort for Germany to show to the rest of the world that
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The ancient Greek Olympics By Gabriel Merrill So many people know what the Olympic Games are but how many know how or why they were started. The Olympics were started in 776 BC in Olympia and thus were called the Olympics. The games were held once every four years‚ which is an Olympiad. To the Greeks the games were more than just a source of entertainment the games were part of their worship. They put the games on in honor of Zeus and to appease the gods. During the celebration of the games there
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The Olympic Games first started at Olympia in Greece in 776 BC. At that time‚ the games held were organized into festivals. There was a peace agreement called the scared truce between the city-states of Elis and Pisa. The reasons for hosting the Olympic Games at that time fall into three obvious aspects —— the honour of competing‚ the opportunity for trade and also‚ for peace. The reason why cities bid to hold the Olympics now are more complicated than in ancient time. But the main reasons remain
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Despite people’s expectation of the Olympics to be inspirational and positively influential‚ the Olympics does not promote core values because of unethical activities both inside and outside games and economical conspiracy of related parties. First‚ main causes that damage the Olympics’ core purpose of giving people hope and inspiration are unethical activities. Increasing numbers and strictness of drug testing simply explain how there are many athletes who are attempting to win by cheating and
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The 1972 Olympics took place in Munich Germany and it was an opportunity for Germany to redeem themselves from the last time they held the Olympics. In 1936 the summer Olympics were held in Berlin Germany under the rule of Adolf Hitler. These games were marred because of Hitler’s racism and discrimination. The 1972 Olympics was Germany’s chance to repaint their image from the violent‚ hate-filled country of 1936‚ to a country that cares for all people. Germany wanted to show the world that they were
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Attention Fellow Classmates‚ I am going to be talking to you today about the Olympic Spirt. The Olympics have been going on for a long time‚ and for some they get better and better each year. With new technology and fresh ideas‚ the games are constantly changing. For some‚ however‚ they are changing in the wrong direction. To these people‚ the games are focused more on the various sporting events and economic benefits‚ rather than what the games are really about. They are supposed to represent
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