From brand values to customer value Martin Christopher Recently there has been a growing tide of articles‚ papers and even conferences devoted to the question of the future of marketing (see‚ for example Brady and Davis‚ 1993; Coopers & Lybrand‚ 1993; Mitchell‚ 1994). Essentially‚ the point at issue is whether “traditional” marketing is appropriate for the conditions that now prevail in the late twentieth century. The basic principle of marketing still applies‚ that is the focus of the business
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Book value: The book value of ordinary share is the net worth of a corporation less the par value of preference shares outstanding divided by the number of ordinary shares outstanding. Suppose the net worth of a company contains the following information viz; Preference shares (Rs. 100 per share): 1000000.00 Ordinary share (Rs.5 per share): 1500000.00 Share premium:
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Importance of Core Values The core values of a person are characteristics that define that person. Everyone should know clearly what are their core values and why they have it. The values of a person are formed throughout his life and suffer external influences from family‚ friends‚ teachers and the society in which that individual grew. The core values of people show who they really are and guide their choices throughout their lives. As Gandhi once said: “Your beliefs become your
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Loyalty‚ Duty‚ Respect‚ Selfless Service‚ Honor‚ Integrity‚ and Personal Courage. The Importance of Accountability And Responsibility Accountability’s physical definition is the responsibility to someone or for some activity. Accountability is important because it allows you to know where a person is at all times. We also use accountability to keep track of different items in the army‚ in tech supply we use hand receipts as a source to stay accountable for items that we give to soldiers. The
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standards of morality that we maintain and practice. Values are our personal set of beliefs about what is important‚ unimportant‚ right‚ wrong‚ good and bad. When we are confronted by choices‚ options‚ or moral dilemmas‚ the decisions we make will indicate what values we hold. Human values give worthiness and respect to life. The foundation of human values are based on · Dignity of human life · Respect and consideration for the "other" · The importance of integrity and service · An attitude of non-violence
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The value of Time The value of time is limitless‚ it cannot be measured. The value of time arises from the fact that human life is short but he has to do a lot of works within the short span of time. Each work requires some time. If the work is not finished in time‚ it may not be finished at all. That explains why time is so valuable and it should not be lost for nothing. Tome goes on like the tide of a river and it never waits for anybody. Lost time can never be found again. Misuse of time
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“In peacetime‚ we practice tactics‚ strategy‚ and weapons firing. We must do the same with our values”. General Donn A. Starry.” Loyalty‚ Duty‚ Respect‚ Selfless Service‚ Honor‚ Integrity‚ and Personal Courage; The 7 army value soldiers past‚ present‚ and future are taught to live by. None of these takes precedence over another. All are of equal importance in application to life. My favorite by far is integrity. It is Do what is right‚ legally and morally. Be willing to do what is right even
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Adjusted Present Value Adjusted present value is an investment appraisal technique similar to net present value method. However‚ instead of using weighted average cost of capital as the discount rate‚ ungeared cost of equity is used to discount the cash flows from a project and there is an adjustment for the tax shield provided by related debt capital. Formula Adjusted Present Value = PV of Cash Flows using Ungeared Cost of Equity + Present Value of Tax Shield Where PV stands for ’present value’
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The Value of Philosophy and the Point of Our Lives It is basic human nature to question. There is a curiosity inside all of us that leads us to wonder about everything. Curiosity leads to examination‚ which leads to contemplation. Through this process the mysteries of life and the universe are slowly discovered. But there are some questions that can never be answered with certainty. These questions make up the study of philosophy‚ and are considered using reason and logic. Two of the main arguments
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The brand value chain The majority of companies that still follow the main principles of the industrial economy will face great difficulties in the value economy of the future. When the company defines itself by its products‚ far too many resources will be tied up in the product system. Alarm bells should ring when investment in products‚ services‚ divisions and departments are inflated when compared to a company’s actual market access. Fortunes are spent on developing new products without taking
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