Name: | Unit 1: Business Environment | Lecturer: | Date Issued: | Completion Date: | Fail Pass Merit Distinction P1 | P2 | P3 | P4 | P5 | P6 | P7 | P8 | P9 | P10 | P11 | P12 | P13 | P14 | P15 | P16 | M1 | M2 | M3 | D1 | D2 | D3 | | Learning Outcomes:On successful completion of this unit a learner will:1. Understand the organizational purposes of businesses2. Understand the nature of the national environment in which businesses operate3
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Topic One: The Marketing Environment 1. What is meant by the term marketing environment? The marketing environment consists of the actors and forces that affect a company’s capability to operate effectively in providing products and services to its customers. It is useful to classify these forces into the micro-environment (customers‚ competitors‚ distributors and suppliers) and the macro-environment (political and legal‚ economic‚ social/cultural‚ technological‚ environmental‚ legal forces). These
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The External Environment: Opportunities‚ Threats‚ Competition‚ and Competitor Analysis The external environment affects a firm’s strategic actions. For the example‚ when Philip Morris International (PMI) joint venture with Swedish Match AB‚ PMI distribute smokeless tobacco in multiple global market. A firm’s external environment creates the opportunities (opportunities PMI to enter the smokeless tobacco market) and threats (the regulation in its market reduces the consumption of PMI’s tobacco
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marketing environment deeply affects the organization’.Discuss this statement‚explaining what is meant by the’marketing environment’ and explaining how it might affect marketing plans and activities with an example. The Marketing Environment The marketing environment refers to all of the internal and external forces that affect a marketer’s ability to create‚ communicate‚ deliver and exchange offerings of value. The factors and forces within the marketing environment can be
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HEREDITY AND ENVIRONMENT The nature versus nurture controversy— that is‚ how much of our behavior is due to inherited factors and how much to environmental factors Heredity is the passing of traits to offspring (from its parent or ancestors). Biology affects behavior also through mechanisms of heredity regulated by genetic principles. Researchers in the field called behavioral genetics study‚ through both family and twin studies‚ the way in which genetic factors affect behavioral traits. In family
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positive environment. Explain how a positive environment and routine meet the needs of children and their families? All practitioners should ensure they provide a safe‚ secure environment for children. A positive environment must mean you cater for the child as a whole - meaning their Physical‚ social‚ emotional and intellectual development. The EYFS explains that along with caring for a child’s personal development‚ and helping them build relationships with others - a positive environment is also
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Introduction Business environment is an element that will affect all the activities of an organization. Besides‚ it will bring firms both opportunities and threats because of its uncertainties. Business environment is uncertain‚ complex & dynamics; organization should apply more flexibility & discontinuity ways to manage them. A firm cannot control the environment because it is unpredictable in its direction and speed of change‚ such as interest rates‚ rate of inflation and exchange rate. Business
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experts concern themselves with the issue of environmental sustainability. The relationship between the environment and society is unbalanced nearly to the point of no return because of such a large human population and an economy driven world that is globalizing. The sustainability of the environment is a major concern of the 21st century especially since technology has advanced so fast. Our previous scientific inventions have exploited the earth’s resources much faster than we can restore them
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Carson and Quinn’s passion for environment I believe the level of attention given to saving the environment is extremely low. Humans don’t seem to be concerned all that about the environment. We are taking advantage of the environment for our own selfish reasons‚ and don’t realize the consequences. Maybe if we just had enough knowledge about the environment‚ or if we just changed our way of thinking‚ things could be different. However it’s still not too late‚ we can make a difference for people
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The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
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