Learning Outcomes Analyze business environments in terms of transformation systems and internal and external environments Identify the most relevant elements of the business environments using PESTLE analysis and Porter’s five forces model Discuss the classical‚ human relations and systems approaches to organizations Describe and compare the various structures that may be used within organizations. The business as a transformation system Transformation Process: Businesses utilize the inputs
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this created what we know now as commoditization and fired the first bullet in modern price wars. Producers realised this shift and started to concentrate on sales and marketing activities on their quest to capture bigger market share and ensure continuity and profitability. Again there was an upwards trend in the sales and marketing theories and concept evolution‚ the same what happened with production earlier. This trend was driven by‚ and again driving at many cases‚ how markets perceive products
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Marketing Definition and Importance Marketing Definition and Importance The world of marketing is very diverse and can be defined and applied in many different ways. One person might be asked to give a definition of marketing and give a totally different definition than another person. Marketing importance to an organization can be different from one to the other depending on product line and ways in which the organization markets the product. In today’s paper one will look at two different definitions
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Anthony ) Production ( Nur Azlin Razal ) Financial Administration ( Hasmie Abdul Rahman ) Sales ( Nur Amirah Masrih ) Marketing ( Nur Azlin Razal ) 4.2 Human Resources Planning ( list of employees and position ) Position | Number of Staff | Managing Director | 1 | Account Executive | 1 | Management | 1 | Sales Executive | 1 | Marketing | 1 | Production | 1 | Financial Administration | 1 | Sales | 1 | 4.3 Duties and Responsibilities
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world trade and global marketing . first one is decline of economic protectionism ‚ is the practice of shielding one or more industries within a country’s economy from foreign competition through the use of tariffs or quotas . Second is rise of economic integration ‚ just like creation of the European Union and the North American Free Trade Agreement . Third ‚ there exists global competition among global companies for global consumers ‚ resulting in firms adopting global marketing strategies and promoting
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Introduction: Philip Morris International is the leading tobacco company in the world. The company that produces popular cigarettes brands like Marlboro and L&M holds 15.6% of the total cigarette market of the world. Its business is spread over 160 countries of the world and its net revenues excluding excise tax in 2008 was $25.7 billion. The headquarters of the company is in New York and it employs 75000 people worldwide. The chairman of the company is Louis C Camilleri and it has 60 manufacturing
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activities‚ developing strong relationships‚ which results in improved performance Without effective inter-organizational communications‚ learning among workmates is diminished and the long-run effectiveness of the relationship may be damaged. Communication presupposes that there is a particular cultural framework that allows "translation" of the meaning embedded within communication by the recipient to maintain the true intent of the communication (Blalock‚ 2005). When business partners emanate from different
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A Comparison of Classic and Contemporary Business Does your job stereotype your character? Is it an opinion or a fact? “Business and Economics” by Robert Reich‚ explains the chilling factor that your occupation reflects on your public image. “Work is central to the human experience; in fact‚ it is work and its economic and social outcomes that provide us with the keys to an understanding of culture and civilization”‚ which translates to‚ work is essential for any civilian to understand the world
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The Commitment-Trust Theory of Relationship Marketing Author(s): Robert M. Morgan and Shelby D. Hunt Source: Journal of Marketing‚ Vol. 58‚ No. 3 (Jul.‚ 1994)‚ pp. 20-38 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1252308 . Accessed: 01/10/2013 16:43 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that
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Apple Summary: Apple Inc. is an American multinational corporation headquartered in California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod media player‚ the iPhone smartphone‚ and the iPad tablet computer. Its consumer software includes theOS X and iOS operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity and productivity
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