Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Test Item Table Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms and Facts) Level 2: Conceptual (Understands Concepts and Principles) Level 3: Application (Applies Principles) There Is More to Anheuser-Busch than Meets the Palate (pp. 81-82) 1‚ 2‚ 3‚ 4‚ 5 Nature and Significance of Marketing Ethics (pp. 82-83) 6‚ 7‚ 8‚ 10‚ 11‚ 22‚ 23‚ 9‚ 11‚ 12‚ 17‚ 18‚ 19‚ 20‚ 21‚ 13‚ 14
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good marketing. For example‚ advertising very sweet and fatty foods to young children is perfectly ok because children like sweets and‚ when parents buy these products at their children’s requests‚ the needs of both the kids and their parents are met and satisfied. What is your reaction to this view? My take on this and agreeing with the concepts expressed on Chapter 16 our current textbook is that companies and marketers need to be ethical and socially responsible. “The Societal Marketing Concept
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A pair of “Air Jordans” cost Nike about $16 dollars to produce‚ which gives Nike a gross profit of $164 per pair‚ about 90%‚ before marketing expenses. Nike’s athletic shoes used to be manufactured in Massachusetts. However‚ now they’re all made overseas‚ largely from Indonesia‚ where workers earn $4 per day‚ barely enough to pay transportation‚ shelter‚ health care‚ and a decent meal‚ and they can only dream of buying a pair of Nikes for themselves. In this situation‚ is Nike being unethical? The
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Ethics is more than legality Ethics Standards of moral behavior; behavior that is accepted by society as right versus wrong. Ethics begins wit each of us It is helpful to ask yourself the following questions when facing an ethical dilemma. o It is legal? o It is balanced? Am I acting fairly? Would I want to be treated this way? o How will it make me feel about myself? Would I feel proud if my family learned of my decision? My friends? Managing Businesses Ethically and Responsibly
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conduct as determined by the society in which they operate. Businesses and professionals (e.g. accountants‚ lawyers etc.) are usually held to some ethical standard (code of conduct) and are considered to have an obligation to contribute to the betterment of society. Separate codes of ethics govern their operations which enables them to play by the rules of fair competition. Research has shown that businesses and professionals have not always adhered to the ethical standards they have set for themselves
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Ethics Paper MGT/498 January 22‚ 2013 Matt Keogh Ethics Paper Ethics is described as the consensually accepted standards of behavior for an occupation‚ a trade‚ or profession (Wheelan & Hunger‚ 2010). This includes the study of values such as the essential equality of all men and women human or natural rights‚ obedience to the law of land‚ concern for health and safety and‚ increasingly‚ also for the natural environment. It is coming to know what it right or wrong in the workplace
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Strategic ethics and social responsibility are two of the most important‚ yet perhaps most misunderstood concerns in the world of business today. By their very nature‚ these fields are controversial‚ and there is no universally accepted approach for solving their questions. On the other hand‚ government is encouraging organizational accountability for ethical conduct‚ and organisations are being asked to prevent and control misconduct by implementing ethics programs. By defining strategic ethics‚ we can
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Running Head: THE ETHICAL AND LEGAL IMPLICATIONS The Ethical and Legal Implications of the University of Miami Ponzi Scheme Abstract The University of Miami case was one of the biggest financial scandals in the past year. Former UM Football Booster‚ Nevin Shapiro‚ orchestrated a $930 million Ponzi scheme‚ with which numerous NCAA rules were violated. Shapiro allegedly provided cash‚ goods‚ prostitutes‚ assorted favors and on one occasion‚ an abortion to University of Miami football players
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Ethics and Social Responsibility STR/581 Mr. Welcher Ethics and Social Responsibility The essential principles of an individual or a group are known as ethics. Social responsibility is how a business performs its daily procedures to meet their obligations toward society. Both ethical values and social responsibility serve an important role in the strategic planning process. “Strategic planning is known as an essential preliminary step in the corporate world in which senior management defines
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Ethics and Corporate Social Responsibility in Business A) Ethics is commonly defined as a set of morals that influence an individual’s behaviour depending on a beings ideological belief. There is no right or wrong understanding to the word as the term is subjective to each person and to every separate situation. The evolution of business ethics originated in the 1960s where issues such as that of civil rights‚ work ethics and the environment played an influential role in the implementation
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