GHANA CHRISTIAN UNIVERSITY COLLEGE AMRAHIA‚ GHANA CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING PROJECT AT ODUMASI-KROBO. YEBOAH-MANTEY EMMANUEL APRIL 2010 CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING
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10/3/2012 Corporate Social Responsibility Introduction: A Stakeholder’s Perspective Perspective Recent Business Incidents for Deliberation – 1 • Toyota: http://www.youtube.com/watch?v=qNm-h9FbJg&feature=channel • The Octopus: http://www.youtube.com/watch?v=o30eVK1C1C0 • Cafe de coral: http://www.chinadaily.com.cn/hkedition/201011/04/content_11499922.htm • Minimum Wages ▫ http://www.youtube.com/watch?v=Wnwck09iBdU&feature=fvsr • Cafe de Coral ▫ http://www.youtube.com/watch?v=BG47rvQVP0A&feature=fvsr
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Social Responsibility “Social responsibility is defined as an organization’s obligation to maximize its positive impact on stakeholders and to minimize its negative impact” (Ferrell‚ O.‚ & Fraedrich‚ J. (2010). Stakeholder Relationships‚ Social Responsibility‚ and Corporate Governance. In Business ethics: Ethical decision making and cases : 2009 update (7th ed.). Mason‚ OH: South-Western Cengage Learning). There are four main types of social responsibility which are economic‚ legal‚ ethical‚ and
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Indian Media – Social Responsibility and the Challenges Ahead “Congress shall make no law…abridging the freedom of speech or of the press…" The First Amendment to the U.S. Constitution. This paper examines the ‘Social Responsibility of the media in today’s scenario.’ The job and responsibility of media is to uphold truth‚ integrity and be socially responsible. The goal of my paper is to clarify the definition of social responsibility‚ coupled with examples of its applications in impractical
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The Importance of Ethics In Management Our book describes ethics as the code of moral principles and values that governs the behaviors of a person or group with respect to what is right‚ as well as what is wrong (Daft‚ and Marcic 118). But how important are ethics in modern business society? Do ethical concerns really have a governing factor in the behavior of American business elites today? Ethics is very important to the consumer as well as the worker because‚ in a sense‚ it is
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Importance of marketing concept in our lives Marketing can be defined as the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large. Marketing is a product or service selling related overall activities. It generates the strategy that underlies sales techniques‚ business communication‚ and business developments. It is an integrated process through which companies build
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Corporate Social Responsibility The different aspects of corporate social responsibility (CSR) have been the topic of considerable debate since the last decades of the twentieth century. Main factor for the increased interest on the part of stakeholders in this topic are the increased public awareness and interest in the corporate social responsibility following the Information Revolution. This essay will assess the dangers and benefits of the business ethics for most of the stakeholders – employees
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performance from them through effective and efficient management (1997). On the 1920’s a man named Frederick Taylor known as the father of scientific management who described management as a science with employees having specific but different responsibilities; encourage the scientific selection‚ training and development of workers and equal division of work between workers and management thus sparking an important evolution to the business world making a dramatic increase in productivity (Estrada)
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Foundations of Nursing Legal Aspects 1. What is the Nurse Practice Act and what does it meant to you as an incoming nursing student and later as a licensed Registered Nurse? The nurse practice act defines and describes the scope of nursing practice in each state which is determined by the board of nursing. It is important as a student because it defines what is in our scope of practice‚ what we are allowed to do and not allowed to do. It is also important as a licensed registered nurse because
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CORPORATE SOCIAL RESPONSIBILITY By Lori S. Mohr-Corrigan‚ For The Paper Store - © October 1999 VISIT www.paperwriters.com/aftersale.htm -- for more information on using this paper properly! Because society is fundamentally based upon performance and profit‚ it is not unusual to find that it is necessary to impart a sense of corporate social responsibility with regard to contemporary commerce. The ethical approaches of purpose‚ principle and consequence are integral components of business social performance;
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