Marketing by pharmaceutical companies is negatively impacting physicians’ prescribing practices‚ influencing them to prescribe the marketed drugs rather than others which may be cheaper or better for the patient. Ethics are distinctions between right and wrong. Marketers are ethically responsible for what is marketed and the image that a product portrays. Marketers need to understand what good ethics are and how to incorporate good ethics in various marketing campaigns to better reach a targeted
Premium Ethics Marketing
University of Phoenix | Importance of Personal Responsibility | Gen 200/Susan Gaston | | Beryl Spruill | 2/4/2013 | | Importance of Personal Responsibility Throughout a student’s college experience it is expected to be responsible and‚ to think responsibly even though‚ some students may not understand what personal responsibility means. In order to truly understand one must know the definition of responsibility. According to the Merriam-Webster Dictionary (2013)‚ “the quality
Premium Responsibility University Academia
topics related to corporate social responsibility. Corporate social responsibility (CSR‚ also called corporate responsibility‚ corporate citizenship‚ and responsible business) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers‚ suppliers‚ employees‚ shareholders‚ communities and other stakeholders‚ as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation
Premium Corporate social responsibility Business ethics Ethics
The legal concept of vicarious liability and the Doctrine of Respondeat Superior occurs when the employee commits a tort or civil wrong within the scope of employment and the employer is held liable although the master may have done nothing wrong( Regan 2002). Physicians and other healthcare providers need to be aware of this doctrine in the supervision of their staff and their day-to-day medical practice. The legal relationship between an employer and an employee is called agency. The employer
Premium Health care Medicine Tort law
March 29‚ 2011 An Obligation Is Not A Choice What defines an obligation? Is it defined as something that one has to do because it is necessary for their living or is it something that one has to do because someone says they have to? I would define an obligation as something that one has to do because it is necessary for their living. What I do not understand is how one person can dodge their obligations. I see people choose to live a life where their obligations are pushed aside as if
Premium Eudora Welty A Worn Path Philosophy of life
Corporate social responsibility is becoming a key initiative and an essential tool in the growth of multinational corporations and the development of third world countries throughout the globe. The two concepts can work hand in hand to provide benefits for all; however difficulties in regulating and implementing corporate social responsibility need to be overcome before effective changes can be made. Definitions of corporate social responsibility can be somewhat varied depending on the perception
Premium Corporate social responsibility Corporation Multinational corporation
UNIVERSITY AFTER V. BRUSOV RESEARCH PAPER DRAFT THE ROLE OF JOURNALISM AND THE SOCIAL RESPONSIBILITY OF MASS MEDIA To: S. Sahakyan From: Anna Tamamyan Subject: Writing Skills Faculty: LIC‚ Journalism Year: 4th year‚ 3rd group Yerevan 2012 INTRODUCTION The following research paper studies the role of journalism in mass madia nowadays and whether the same media holds it social responsibility in the face if its audience or not. Journalists take an important role in the
Free Mass media Journalism
Assignment 3 Name: Grade: Date Due: 9/24/2013 Late 90% Late 80% Late 70% Chapter3 Marketing Ethics: Targeting Children Online page 95 The almost 24 percent of the U.S. population under 18 years old wields billions of dollars in purchasing power. Companies such as eBay and Facebook want to capitalize on those dollars—legitimately‚ that is. EBay is exploring ways to allow consumers under 18 years old to set up legitimate accounts to by buy and sell goods. Children already
Premium Social media Marketing Facebook
Corporate social responsibility Social accounting‚ auditing‚ and reporting For a business to take responsibility for its actions‚ that business must be fully accountable. Social accounting‚ a concept describing the communication of social and environmental effects of a company’s economic actions to particular interest groups within society and to society at large‚ is thus an important element of CSR.[16] Social accounting emphasizes the notion of corporate accountability. D. Crowther defines social
Premium Corporate social responsibility Business ethics
CORPORATE SOCIAL RESPONSIBILITY The term social responsibility means different things to different people. Generally‚ corporate social responsibility is the obligation to take action that protects and improves the welfare of society as whole as well as organizational interests. According to the concept of corporate social responsibility‚ a manager must strive to achieve both organizational and societal goals. Current perspectives regarding the fundamentals of social responsibility of businesses
Premium Management Corporation Corporate social responsibility