"Importance of social responsibility ethics versus legal obligations in marketing" Essays and Research Papers

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    ethical issue is that if Professor Ballistico publishes the results‚ it is possible that the Foodcorp will go trouble and the funding to the University will be affected. The University relies on the funding. If the results are not published‚ the responsibility to report the risks of the additives of Professor Ballistico will be undermined. It will violate the ethical conduct of Professor Ballistico and affect the objectives of the study. 2. The first option available to Ballistico is publishing

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    corporate social responsibility’. Critically discuss this statement.” Corporate social responsibility is a significant issue in the current business environment. There is now a significant shift in businesses to become recognized as being socially responsible whilst achieving the primary business objective of profit maximization. Business now strive particularly to reach the triple bottom line as a key objective as it incorporates; people planet and profit objectives. Corporate social responsibility

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    Organizational Responsibility and Ethics Paper HCS/545 June 21‚ 2010 University of Phoenix Organizational Responsibility and Ethics Paper Introduction According to the Census Bureau in the United States 41.2 million American or 14% don’t have any “health insurance” in comparison “to 14.2% or 40.1million” for the year 2000. Therefore‚ of the uninsured population they are 28.2% who are children’s and most of the populations are low income families and minorities. “In 1995‚ sixteen to nineteen

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    reports that showcase companies’ social and The Ratings Game environmental good deeds. Of the 250 largest multina- tional corporations‚ 64% published CSR reports in 2005‚ either within their annual report or‚ for most‚ in separate sustainability reports – supporting a new cottage indus- Measuring and publicizing social performance is a po- try of report writers. tentially powerful way to in uence corporate behavior – Such publications rarely offer a coherent framework assuming that the

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    Corporate Social Responsibilities Tony Fernandes‚ CEO of Kuala Lumpur-based Air Asia started a low-cost airline at a time when everyone thought he would fail. He placed high emphasis on his workforce and flexible HR strategies. During the past few years‚ Air Asia has become one of the best low-cost airlines in Asia and it has also boosted its CSR efforts. Fernandes’ basic sense of CSR starts with his people: Air Asia was one of the first airlines in Asia to hire female pilots. He says that his staff

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    Leadership‚  Ethics  &  Social  Responsibility  -­‐  Term  2‚  2014   CSR  Analysis  Assignment   Submitted  by  Arun  Sareen:  Student  No.  599078     Leadership‚  Ethics  and  Social  Responsibility:  CSR  Analysis  Assignment   Purpose  of  this  research  is  to  critically  analyse  and  evaluate  the  corporate   social   responsibility   (CSR)   policies

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    pressure on her to think of a ghost story it is not surprising she thought of a horror story that would still be popular in the 21st Century. <br> <br>Now I have explained where the story came from and why it is as it is I will explain the social responsibility it brings up and how it is still important today. <br> <br>Looking after something you create is one point it brings up. Frankenstein created his creature so he should have looked after it but instead just because he didn’t like the way it

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    Social marketing is the systematic application of marketing‚ along with other concepts and techniques‚ to achieve specific behavioral goals for a social good.[1]  Social marketing can be applied to promote merit goods‚ or to make a society avoid demerit goods and thus promote society’s well being as a whole. For example‚ this may include asking people not to smoke in public areas‚ asking them to use seat belts‚ or prompting to make them follow speed limits. Although "social marketing" is sometimes

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    termed "social marketing." Rather than dictating the way that information is to be conveyed from the top-down‚ public health professionals are learning to listen to the needs and desires of the target audience themselves‚ and building the program from there. This focus on the "consumer" involves in-depth research and constant re-evaluation of every aspect of the program. In fact‚ research and evaluation together form the very cornerstone of the social marketing process. Social marketing was "born"

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    introduce students the concept of segmentation and the value of doing so Points to ponder: • Do all students alike in their reaction to “Tie Day”? • Could you identify segments in society in relation the human rights campaign? 1 ADS402 – SOCIAL MARKETING Topic: Market Segmentation • Bases for segmentation? • Geographical segmentation • region • city size • density • climate • Demographic segmentation • age • sex • marital status • income Lecture objectives: This lecture is intended to introduce

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