"Importance of social responsibility ethics versus legal obligations in marketing" Essays and Research Papers

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    1. Cognitive psychology differs from social psychology long with the following aspects: a. In terms of concept and definition‚ Cognitive psychology studies mental processes including how people think‚ perceive‚ remember and learn. The focus of cognitive psychology is on how people acquire process and store information‚ while social psychology on the other hand is a discipline that uses scientific methods to understand and explain how the thought‚ feeling and behaviour of individuals are influenced

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    Laws101 Legal Procedure -1- JUSTICE AND LEGAL PROCEDURE THE FACT FINDING PROCESS – ADVERSARIAL AND INQUISITORIAL METHODOLOGY OR‚ “THE PURSUIT OF VICTORY” VERSUS “THE PURSUIT OF TRUTH”. US Supreme Court Justice Warren Burger once remarked that if he were innocent he would prefer to be tried by a civil law court‚ but if he were guilty he would prefer to be tried by a common law court. Since “the facts” are an important (absolutely fundamental) premise in reaching any practical conclusion

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    Standardization versus Adaptation in International Marketing Introduction The most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations. The question of standardization or adaptation affects all avenues of a business’ operations‚ such as R&D‚ finance‚ production‚ organizational structure‚ procurement‚ and the marketing mix. Whether a company chooses to standardize or adapt its operations depends on its attitudes

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    Rethinking the Social Responsibility of Business By Thomas Malthus (See note at the bottom of the page) Thirty-five years ago‚ Milton Friedman wrote a famous article for The New York Times Magazine whose title aptly summed up its main point: "The Social Responsibility of Business Is to Increase Its Profits." Friedman had no patience for capitalists who claimed that "business is not concerned ’merely’ with profit but also with promoting desirable ’social’ ends; that business has a ’social conscience’

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    Constitutional Law - The term constitution comes from the Latin word constitutio‚ used for regulations and orders. Constitutional law is also referred to as “supreme law or “highest law of the land”. This is because it is the foundation of a state wherein it comprises primary law and fundamental principles which defines the relationship of the three important branches within a state‚ namely‚ the executive‚ the legislature and the judiciary. This law also illustrates the scope and limitations of the

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    Marketing can undoubtedly bring benefits to society‚ although some aspects of marketing may be questionable on ethical grounds. The aim of this assignment is to raise criticism of marketing and show that consumer behaviour is affected by ethical issues. Do consumers really care about marketing ethics? Ethics is a complex concept to define‚ and there is an attempt made by contemporary theorists to highlight ethical behaviour in a marketing context. Issues surrounding marketing ethics and social responsibility

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    1|Page ACKNOWLEDGEMENT Words are indeed inadequate to convey our deep sense of gratitude to all those who have helped us in the completion of this project. Since it was a field project it required a lot of input from the companies which we have done the study on. They have given their valuable time and effort in order to provide us with the required information and answer our queries. First‚ we would like to thank Mrs. Krishna Hazarika‚ Manager(Public Relations)‚ Oil India Limited for giving

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    Companies to Work For” by Business NH Magazine. • Community IMPACT! Corporate Leadership Award • 2000: The Company was listed as one of the “100 Best Corporate Citizens” by Business Ethics Corporate Social Responsibility Report. • 2001: The Timberland Company won Business Ethics’ Corporate Social Responsibility Report’s Corporate Citizenship Award. The award was designed to recognise a company that embodies what it means to be a good corporate citizen‚ helping move corporations towards ever-better

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    Standardization versus Adaptation There has been much debate over implementing a standardization strategy versus an adaptation approach across international markets. There are numerous factors to consider‚ along with pros and cons of both marketing plans. While standardization is equated with brand consistency‚ lower advertising costs‚ and overall synergy‚ adaptation is often required to address cultural differences for more effective communication and proves that cutting costs does not always

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    Influences on Strategic Purpose Description Models/tools Corporate Governance Stakeholder Expectations A. Social Responsibility and Ethics A. Shareholder Model Stakeholder Model Benefits Disadvantages Stakeholder mapping: the power/interest matrix Minimal effort Keep informed Keep satisfied Key players Corporate Social Responsibility Stances: Laissez-faire Enlightened self-interest Forum for stakeholder interaction Shaper of society

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