Sport Marketing The notion of "marketing myopia" has haunted marketers since Theodore Levitt published his famous article "Marketing Myopia" in Harvard Business Review in 1960. Levitt argues that companies which narrowly focus on the product to the detriment of customer requirements (i.e.‚ dispensing with the marketing concept) suffer from marketing myopia. Myopia or shortsightedness is often apparent within organizations. Several types of marketing myopia can be identified including classic
Premium Marketing Marketing research
Is sports too closely linked to politics? The scope of sports has changed to include many aspects today‚ such as commercialization‚ endorsement and moneymaking opportunities. However sports continue to remain closely linked to politics‚ it may sometimes cross over the line of being overly linked to politics. Sports diplomacy is when sports are used as a political tool to enhance (or sometime worsen) diplomatic relationship between two entitles. The nature of sports is changed when parties get
Premium Olympic Games Diplomacy Nationalism
Hooliganism in sports INTRODUCTION Sport related violence or hooliganism is a large problem in many countries‚ numerous incidents in eg. Italy‚ France‚ Greece and etc have ended in severe injuries and deaths. The word hooliganism and hooligan is associated with violence in sports particularly from 1970s in UK with the game of football. The term hooliganism means wilful and malicious destruction of the property of others the phenomenon‚ however‚ long preceded the modern term; for example‚
Premium Sport Research Plato
SOCIOLOGY AND SPORT Sociology is concerned with the social and cultural context in which behavior occurs and the connection between that behavior and the setting‚ and sports sociology specifically focuses on the relationship between sports and society. It gives us a closer look at human social behavior within the sports context. It is within sports sociology that the issues surrounding the relationships between individuals‚ groups‚ and sports are considered‚ explored‚ analyzed‚ and explained. In
Premium Sociology Culture Psychology
This research article took a close look at injuries in collegiate-levels athletes of various sport disciplines to determine whether sex and/or type of sport performed had any effect on the rates of severe and non-severe injuries‚ taking a special look at the rate of concussions. The study took data from York University’s sport health clinic‚ and divided injuries into either severe or non-severe categories. All of the injuries were also divided into groups based on the type of activity and the sex
Premium Gender Male Female
of all sorts. Over the past couple of decades there has been an increased concern regarding the spread of violence throughout our realm and in our homes. However‚ one area in which violence has had such heavy influence is within sports. To analyze violence in sports‚ one must first determine what perpetuates violence in general. After a few class discussions and much thought there were many ideas as to what causes violence. If we knew what the cause‚ there would be no violence to begin with
Premium Sport Violence Acts of the Apostles
XOPHΓIA – CHOREGIA Sport Management International Journal Scientific Forum in Sport Management SMIJ – VOL. 3‚ Number 1‚ 2007 Strategic marketing planning in the sport sector Thanos Kriemadis‚ Ph.D.‚ M.B.A.‚ M.A.1‚ Christos Terzoudis‚ M.A.2 1 Department of Sport Management‚ University of Peloponnese Associate Professor Department of Sport Management‚ University of Peloponnese Doctoral Candidate 2 Abstract The business sector has long recognized the contribution of marketing
Premium Marketing
be a good leader. In this portfolio I am going to explore different leadership approaches and attributes within the context of sport. Through examples of current leaders in sport I hope to identify similarities to theoretical evidence. Sport is a disciplined activity that demonstrates a lot of role models for leadership‚ not just athletes‚ a lot of jobs within the sport sector include leadership qualities. What makes a leader? The debate between is a leader born or made has opened up a lot of
Premium Leadership
Bryan Parmer Sports Economics and Marketing MKTG330 F1WW 7/30/2012 Sports Economics There is a clear need for understanding the nature of the sports economy and its value to the economy as a whole. Sport has been a major source of revenue for the economy of several countries‚ and the sports economy that supports sustainable development. A unique aspect is that the contribution of the sports to the economy does not depend on the geographical characters. Almost all the other sources of an economy
Premium FIFA World Cup Cricket World Cup France
argument “… why women ’s [sport] will never be as successful as men ’s‚ that is it isn ’t as fast‚ and is therefore less exciting”. (Female athletes want equality in all sports) Traditionally the women were seen as being passive and obedient to males‚ as well as appearing an attractive object and sport was not always conductive to this. Generally‚ men have dominated sport (Women in Sport) and will continue to through the lack of support for women sport. 4.0 GENDER ISSUES IN SPORT AND PHYSICAL ACTIVITY
Premium Beach volleyball Gender Female