Rourkela Institute of Management Studies Branch/year MBA-marketing/2007-2009 Start date of training 01/07/2008 End date of training 15/08/2008 Stiffen Received Rs 3000/- Project Title Buying Behavior/Need Analysis & Generation of Prospective Customer List for SONY Products. His conduct during the training was good. We wish him all the best for the future. Krishna Kumar Tawari Dealer
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1 ORGANIZATION BEHAVIOR LEARNING OBJECTIVES The present module aims at: To understand the organization behavior and management functions To know the role of managers To know the reasons for studying of organization behavior To analyze organization behavior from the perspective of learning of an organization. To know and understand the basic approaches in organization behavior “Investing in People is the most important aspect of any modern business.” —Management Today‚ October
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Nike Sprints ahead of the competition‚ Yet has a long Way to Run A- How would you describe the buying behavior of consumers with respect to athletic footwear: Buying Behavior is the decision processes and acts of people involved in buying and using products. Consumer Buying Behavior refers to the buying behavior of the ultimate consumer. A firm needs to analyze buying behavior for: - Buyer’s reactions to a firms marketing strategy has a great impact on the firm’s success. - The marketing concept
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analysis and examination on Nike’s advertisement‚ symbols and message would also be done. A study would also be carried out on the personality and self of the brand and product. We would examine how Nike’s product personality can affect the customer buying decisions and how will it links to the customer self-image. Besides that‚ a research of the target market segment and consumer analysis which states the criteria‚ profitability and changing customer environment of Nike would also be included in this
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THEIR COUNTRY:THE CLIMATE‚ EVERGREEN SURROUNDINGS‚ FRINEDLY PEOPLE‚ RAINS‚ SUNSHINE AND THE FRUITS WHICH THEY AHVE IN PLENTY. IT IS ALSO THEIR FAMILY‚ RELATIVES AND NEIGHBOURS WHO ARE VERY LOVABLE AND KIND‚ ETC... HOWEVER‚ WE CANT DENY A THING THAT STUDYING ABROAD IS A VERY GOOD OPPORTUNITY AND A BRILLIANT FUTURE LEADING TO THE SUCCESS. WHEN WE STUDY IN FOREIGN COUNTRIES‚ WE CAN SEE A WIDER WORLD BECAUSE WE CAN AFFORD TO TAKE VACATIONA AND TRAVEL TO BEAUTY SPOTS WHERE WE NEVER COME TO. IN ADDITION‚
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CONSUMER BEHAVIOR 1.Consumer Orientation: A group of actions taken by a business to support its sales and service staff in considering client needs and satisfaction their major priorities. Business strategies that tend to reflect a customer orientation might include: developing a quality product appreciate by consumers; responding promptly and respectfully to consumer complaints and queries; and dealing sensitively with community issues 2.Learning: Measurable and relatively permanent change in behavior through experience
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Assignment One — Individual Report Consumer Behavior Insights Tutor: David Toleman Student Name: DAN YU Student No.: 30123743 Due Date: 7th April‚ 2014 Executive Summary The report’s orientation is to link consumer behavior to marketing strategy. A better understanding of consumer behavior has become necessary for developing marketing strategy. The report is organized with four components: one-week purchases record and the analysis of the influences on decision
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Green Movement In the article “Buying Into The Green Movement”‚ Alex Williams speaks about the so-called “Eco-friendly” advertising that has been affecting the green movement for years. He also mentions how poorly educated rich people have been buying into this movement and how it affects the environment. Our transportation and the things we use in a day affect our environment dramatically. Oil plants‚ gas plants and many other big companies release pollution into the air and put things in the water
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[pic] Summer Internship Report ON “CONSUMER BUYING BEHAVIOUR OF MAGAZINES” By ASHISH KUMAR MUKHERJEE A0102109001 MBA(Entrepreneurship) Class of 2011 Under the Supervision of Under the Guidance of Dr. Vandana Mathur Mr. Sumit Bhardwaj Programme Leader Deputy Manager MBA (Entrepreneurship) Outlook (India) Pvt. Ltd. In Partial Fulfilment of Award of Master of Business Administration AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125‚ NOIDA - 201303‚ UTTAR PRADESH
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development‚ Wahaha has now a dominant market share in beverage in China and is seeking international business development. The success of Wahaha reflects the great management of the leadership and the successful marketing strategies‚ which are worthy studying. The reference of the marketing strategies is from the learning of the consumer’s behaviour. And the consumer behaviour plays an important in planning marketing strategies. The theory of buyer behaviour and marketing The interests in consumer
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