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    Media Commercialization

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    Commercialization of Indian media The media industry across the globe has witnessed spectacular changes in the recent years. There has been a considerable change in the perception of media in the olden times‚ as revolutionary instruments and powerful political players. Today‚ the media is perceived more as businesses with a motto of `remaining profitable’. The growing competition along with the trend of confinement of media ownership to a few major transnational conglomerates has further intensified

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    Policymaking and the Media

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    a political process which is affected by various social and economic factors (Hofferbert‚ 1974; Mazamanian & Sabatier‚ 1989) and media systems play an integral role in shaping the social context in which policies are developed. Through the media‚ citizens learn how government policies will affect them‚ and governments gain feedback on their policies and programs. Media systems act as the primary conduit between those who might want to influence policy and the policymakers – controlling the scope

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    electronic media

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    INTRODUCTION Electronic Media Electronic media are that utilize electronics or electromechanical energy for the end user (audience) to access the content. This is in contrast to static media (mainly print media)‚ which are most often created electronically‚ but don’t require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to the general public are better known as video recordings‚ audio recordings‚ multimedia presentations‚ slide

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    Role of Media

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    ROLE OF MEDIA IN PUBLIC LIFE INTRODUCTION The importance and the impact of the media‚ written or electronic cannot be marginalized in the world of today. In the modern world of quick communication and quick information‚ media plays a very crucial role. The original role of the media was and still is to give to the public all relevant information about occurrences in the country and the world. Now the written media includes a host of publications‚ dailies‚ fortnightly‚ weeklies‚ monthly all giving

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    Diversity In The Media

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    known for its diversity‚ equality and is often referred to as the “country of the free” to have so much mental limitation for its people‚ is not an easy proposition‚ and solely blaming the media derails this task. It is not entirely the film and television industry’s fault‚ but the audience’s fault as well. The media use shows and movies to intrigue their audiences and they usually do that through familiarity‚ showing audiences what they have been exposed to previously at some point in their lives. The

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    Social Media

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    Identifying your social media users16 Common myths about Social Media17 Data leakage and non-disclosure17 Social Media Squatting18 A new generation of hackers18 The high cost of inaction19 Harm to brand reputation19 Lost productivity19 Strains on bandwidth20 Implementing effective Practices20 Recommendations 21 Creating an Account21 General Recommendations22 Conclusion26 References28 Abstract Social networking sites spread information faster than any other media. Over 50% of people

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    Women in Media

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    beholder Deborah Izad Op-Ed   For a while now media has had a huge impact on how women are seen. Media is constantly degrading women and sets a negative message about the ways in which women should be treated; women are becoming objectified in the sense they are viewed as objects and not of value as a human. The media‚ which seems to endlessly show women as sexual objects‚ has the capability of limiting a woman’s potential and damaging their image. Media has this sort of power that isn’t notified in

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    Media Planning

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    “Whoever controls the media controls the culture.” – ALLEN GINSBERG‚ POET “Information is the oxygen of the modern age.” – RONALD REAGAN‚ US PRESIDENT Media Today “Your TV is ringing.” Maybe you saw the Verizon ad that shows a cellphone with a TV attached to it—pointing out that you can talk on the phone and watch TV at the same time‚ on one piece of equipment. If you saw it‚ you might have said‚ “cool‚” or “I want that‚” or “what a ridiculous thing to do.” But Verizon could have gone further

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    Importance of Language

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    The Importance of Language The language is very important in any culture. A language does far more than just enable people to communicate with each other. The language of one country is different from the other country and it tells the features of the country which distinguish it from one company to another.  Languages shape the way people perceive the world and it also provides help to define culture of any society. There are countries in which more than one language is spoken; you will find

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    Media Bias

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    Throughout history the news media has an important role in society by providing information for the general public and each individual. Regarded as the "fourth branch" of government‚ the influence that media has on political affairs is extremely powerful because it enable citizens to form opinions on certain issues. To many politician‚ media is an instrument of manipulation and enables them to persuade large masses of people. With power follows responsibility‚ which the public believe it is the responsibility

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