The International Asian Research Journal 01(01): 59-65‚ 2013 ISSN: 2310-337X ©TIARJ Publications‚ 2013 www.tiarj.com ROLE OF ELECTRONIC MEDIA IN CHANGING VALUE SYSTEM IN PAKISTAN 1 1 Zafar Ali‚ 2Mirza Jan and 3Syed Qamar Bukhari PhD Scholar‚ Department of Mass Communication‚ Gomal University‚ D. I. Khan‚ Pakistan. Email: zafaralizfr@yahoo.com 2 3 Associate professor‚ Department of Mass Communication‚ Gomal University‚ D. I. Khan‚ Pakistan. PRO/Registrar‚ Department of Public
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Topic: Social media and privacy Today‚ because of the developing of high technologies‚ social media become a popular area in our life. Social media refers to interaction among people in which they create‚ share‚ exchanging information and ideas in networks and communities worldwide. Social media helps people‚ who live far away from their family to have more interaction and long distance relationships. However‚ despite of advantages of social media‚ it also has many negative impacts. In this essay
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Sending‚ and... Topic 3: IMC Print‚ Broadcast‚ Out-of-Home‚ and Product Placement Media The media is a touch point that creates a connection between the brand and the customers and prospects. The media ’s role is to deliver brand messages through media exposure. This is very important‚ as the number of people who see‚ read‚ and/or hear the medium affects the sales‚ profit‚ and market share of the brand. Despite the media ’s power‚ it cannot‚ on its own‚ ensure that a brand ’s message will get through
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are unrealistic and unattainable for many young people (Maltby‚ 2005). Through this essay‚ it will relate the importance of celebrity to consumer culture. The big question is what make celebrity has this social effect; why does celebrity impact that much? And what’s the impact to the society? Definition of Celebrity Celebrities are people who present in the public eye through media (Iqani‚ 2012: 83). Stated by Gabler (1963)‚ a celebrity used to be defined as someone that is reckoned for their
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Detecting Media Bias Teresa Liles HUM/114 December 10‚ 2012 Christopher Page Detecting Media Bias Same-sex marriage has been an on-going battle for many years. California’s opposition to same-sex marriage‚ Proposition 8‚ barely passed in the 2008 election. Same-sex marriage has been a news-worthy topic since 1997 when Hawaii passed a Domestic Partnership policy which triggered other states to change policies as well. This issue started a state-to-state debate of whether same-sex couples should
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Exploratory Social Media Project Phase I: Identifying benefits and concerns surrounding use of social media in government © 2009 The Research Foundation of State University of New York ii Table of Contents Introduction ................................................................................................................................................... 1 Exploratory Social Media Project ....................................................................................
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‘The Objectification and Dismemberment of Women in the Media-A study on women portrayal in media’ Author: Jyoti jain‚ Lecturer‚ Amity Business School‚ Amity University Rajasthan‚ Jaipur (Raj.) Abstract "Women’s bodies continue to be dismembered in advertising. Over and over again just one part of the body is used to sell products‚ which is‚ of course‚ the most dehumanizing thing you can do to someone. Not only is she a thing‚ but just one part of that thing is focused on.” Jean Kilbourne
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Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand☆ Angella J. Kim a‚ 1‚ Eunju Ko b‚⁎ a b University of Minnesota‚ College of Design Department of Design‚ Housing‚ and Apparel‚ 346 McNeal Hall‚ 1985 Buford Avenue St. Paul‚ MN 55108‚ USA University‚ College of Human Ecology Department of Clothing and Textiles‚ 262 Seongsanno‚ Seodaemun-gu‚ Samsung Hall 318‚ Seoul 120-749‚ Republic of Korea article info Article history: Received
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The classic definition of “media audience” is people who consume the media‚ in the past‚ they are readers who reading newspapers or magazines‚ and listeners who listening to the radio. Nowadays‚ media audience can be viewers who watching television program of users who surfing on the internet. And there are two views of “media audience”‚ on the one hand‚ some discourses note that audience is passive‚ which means media dominant audience reactions and feelings. On the other hand‚ more researchers believe
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Conglomerates and the Media A Term Paper Submitted for CMNS-110 D111 TA: Anis Rahman Brendan Ken Seppala 301204842 Word count: 2176 Date Submitted: 05/04/13 Many jokingly refer to news and informational media as “the fourth estate”. This is referring to the idea that media is a central part of democracy‚ along with the legislative‚ judicial‚ and executive branches. Thomas Jefferson once said‚ “If I had to choose between a free government and a free press I would choose the later” (Freidheim
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