is the strategy of the hotel? It is appropriate? It is possible? The strategy of the Portman Hotel is to achieve a new level of service among American luxury hotels. They started with these standards when they found a spectacular niche in the hotel sector. The niche was a revolution in guest services based in Hong Kong style: “To bring Asian standards of the hospitality to the U.S” Base on his goal‚ Patrick Mene‚ vice president and managing director of the Portman Hotel‚ wrote the operating plans
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In this reflective essay I will be sharing the results of three essays that I took. One in chapter thirteen‚ attitudes toward diversity‚ one in chapter fourteen ‚ individualism-collectivism‚ and one in chapter sixteen‚ individual vs. team rewards. In this essay I will reflect back the outcomes of each survey‚ and how it relates to me in the work field. I will share with you my results‚ and any that I struck me interesting; followed with my strengths and weaknesses identified by the survey.
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ANALYSIS 2 a) Economic Environment & Industry Trends 2 b) Organizational & Political Environment 3 c) SWOT analysis for Rosewood 5 III. PROBLEMS FOUND IN SITUATION ANALYSIS 6 IV. STRATEGIC ALTERNATIVES 9 a) Corporate Branding 9 b) Individual Branding 11 c) Selective Corporate Branding 12 PROPOSED BRANDING STRATEGY - SELECTIVE CORPORATE BRANDING STRATEGY 13 SUMMARY 15 APPENDICES 16 I. EXECUTIVE SUMMARY Rosewood Hotels & Resorts (Rosewood)‚ known for managing
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University of the Philippines Los Baños College Laguna AY 2013-2014 MGT 201 Case Analysis # 2: HOTEL CONTINENTAL Submitted by: Submitted to: Group 6 Edra‚ Mark Raymond V. Prof. Jimmy Williams Malabanan‚ John Benvers A. Sayseng‚ Kristel H. HOTEL CONTINENTAL I. Point of View: Based on the case‚ the point of view to be considered is that of Mr. Oscar Mendoza‚ owner of Triumph Tours‚ because he has the full knowledge of the problem‚ and the capacity to implement the decision.
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The Advantages and Disadvantages of 7 Days Inn As a typical budget hotel‚ Seven Days Group Holdings Limited established in 2005 and now‚ more than 1000 Seven Days Inn have scattered all around the China (Zhang‚ 2012). I registered to be a member of 7 Days Inn two years age‚ and have already lodged in three branch stores in different cities during my travels. Budget hotels are considered as 1 star hotel because they provide lodging at cheaper price varies from 30$-40$ per room per night. The main
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The Green Supply Chain: Fad or Sound Business Practice? (The Hospitality Industry Specifics) Shelagh Kelley BUA 542 MB18 – Operations & Logistics Management Carl Kooyoomjian April 16‚ 2013 During the early 1990’s there was an increasing concern for the environment. Consumers began looking at companies that were known for hurting the environment and at that time‚ only those companies were targeted. Today‚ more consumers have been educated
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hospitality industry has evolved and continues to evolve through the process of market segmentation. The more the hospitality industry comprehends the discerning taste and preference of the guest population‚ the further the market becomes segmented as a result. The need for market segmentation is more prominent in the hospitality industry now because of the rapid changes in customer needs and the vast amount of product offerings. One facet of market segmentation in the hotel industry is the unique
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outsourcing in hotels was not a popular concept but more recently with the downturn in the economy in the nineteen nineties more and more hotels are turning to outsourcing to help increase their revenues and maximize their profit potential. The use of outsourcing enables firms to maximize their resources and to reinforce their competitive advantage. One of the most popular areas for outsourcing in hotels would have to be the Food and Beverage sector. The decision to outsource by many hotels has been
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A marketing plan on Raffles Hotel 1 1. Introduction 1 2. Brief company overview 2 3. External audit 2 3.1 The macro-environment analysis with PESTE method 2 3.2 The industry dynamics analysis with Porter’s five forces 3 3.3 The evaluation of key successful factors of external factor 4 4. Internal audit 5 4.1 Raffles’ strategic segmentation 5 4.2 Raffles’ market positioning 6 4.3 Strengths-weaknesses analysis of current resources and competences 7 4.4 Value chain and
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I. COMPANY OVERVIEW A.) PRODUCTS / SERVICES Century hotel offers a decent variety of services given that it is one of the relatively known properties within the Pampanga area. The hotel gets most of its revenue from the functions or events being held at the hotel‚ restaurant operations‚ and the selling of rooms. They also get a majority of their earnings due to their convenient location of being right beside Casino Filipino‚ and a number of local attractions. Recent renovations of the rooms on the
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