The Marketing Environment Environmental Variables There are two categories of variables in the marketing environment that shall shape all aspects of a company’s strategic plans: 1. Macro environmental category includes: demographic; economic; social-cultural; competitive; political-legal; and technology variables. 2. Microenvironmental category includes: the company itself; customer served by the company; suppliers; distributors; market intermediaries that assist in making and marketing
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Unit 4 Ecosystems Background Introduction The abundance of a species and species diversity affect how natural resources are processed within an ecosystem. This pattern of processing contributes to functional and compositional characteristics of an ecosystem. But many ecosystems around the world are currently experiencing significant changes in species composition‚ abundance‚ and diversity due to the influence of human activity. These changes have‚ more often than not‚ led to a reduction in species
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Chapter 2 The external environment: Opportunities‚ threats‚ industry competition and competitor analysis Knowledge objectives 1 Explain the importance of analysing and understanding the firm’s external environment 2 Define and describe the general environment and the industry environment 3 Discuss the four activities of the external environmental analysis process 4 Name and describe the general environment’s six segments Knowledge objectives 5 Identify the five competitive forces
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BUSINESS ENVIRONMENT | |After discussing the meaning of business environment‚ now we will discuss the various components of business environment. The various components of business environment are- [pic]External environment consists of those factors that affect a business enterprise from outside. External environment includes shareholders‚ competitors‚ customers‚ society‚ government laws and regulations‚ policies and technology. External environment is generally classified into micro environment and
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the macro environment‚ can be identified and examined. These There are a number of common approaches how the external factors‚ which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according
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Course Name: Business Environment Preface The objective of this course is to provide requisite knowledge for successful business manager. To develop the understanding of the cultural‚ demographic‚ social‚ economical‚ political‚ technological and legal environment within which the business operates. Provide knowledge on how to adapt with the changing environmental situation. It also discusses the issues related to the relationship between business and society. The question is how much
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Legal Process MGT/434 May 20‚ 2013 Clint Heiner Legal Process Unfortunately‚ in society discrimination occurs quite often in the work environment. Discrimination is judging someone based on different characteristics including age‚ disability‚ gender‚ religion‚ and race. Although discrimination exists‚ employees do not have to subject themselves to this behavior. Employees receive protection against discrimination under Title VII of the Civil Rights Act of 1964. According to Bennett-Alexander
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Legal factors Legal factors are those that impact businesses in a legal way. The legal factors would be ranked and analysed. They include: providing a framework for businesses‚ consumer protection and employment law‚ ensuring fair and honest trading. PROVIDING FRAMEWORK FOR BUSINESSES This law is very important because it gives businesses legal protection and also gives them some degree of certainty as to what the business has to gain and loss in extreme cases such as business bankruptcy
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Legal Issue: Respecting the privacy of user posted information Likelihood: Moderate Impact: High Ease of fix: Moderate Description Implementing communication methods such as video or instant messaging presents several legal implications and there are various areas to consider when looking at the legalities of communication methods. Some of the main aspects to take in to consideration involve respecting the privacy of user posted information and be aware of not disclosing personal or confidential
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PERSONNEL PSYCHOLOGY 1997‚ 50 EXPLAINING U.S. COURTS OF APPEALS DECISIONS INVOLVING PERFORMANCE APPRAISAL: ACCURACY‚ FAIRNESS‚ AND VALIDATION JON M. WERNER‚ MARK C. BOLINO Department of Management University of South Carolina Accuracy and due process perspectives were used to extend policycapturing research concerning employment discrimination case law. TWo-hundred ninety-five usable U.S. Circuit Court decisions concerning performance appraisal were located from 1980-1995. In both chisquare
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